Being Private, we can absorb losses and brand, if we wish to subsidize our FB, BB and other sports well into the future. (Not desirable, but probably inevitable.)
However, Public Schools will be in a more difficult position. I just read that Kansas State (with the smallest Athletic Budget in the Big12) runs a deficit.
In the end, College Sports will be a financial challenge for virtually all schools, including the majority of the Power 5 schools with exception of the really Big Boys (Alabama, MI, OSU, USC, LSU, Auburn, FSU, ND, etc.
My fear is that the multi-million HC salaries, ESPN money and Power Conference politics have moved us beyond any reasonable ability to rein in this direction. My love of college sports is at risk and feel the loss will be irreversible and fatally for many schools.