"SMU, like Houston, suffers from the problem of the Big 12 possibly not wanting to add another Texas squad who was in the Southwest Conference. However, unlike Houston, SMU’s basketball team has been on the rise, and an even bigger recruiting pipeline in Dallas could be a positive for the conference. The Mustangs have struggled in football, but with a storied past pre-death penalty, SMU could bring prestige to an 11th or 12th team in the Big 12 that other schools might not."
This is spot on. The way SMU would add value is by being competitive in the rev sports. Prestige is what we bring to big 12, SMU has been there and done that. Need to prove we can run the American in football too, for basketball we are expected to be the class of the conference this year too