Economics of P5 Home games has changed the landscape. See link for a lot of great examples and why P5 schools would rather play a guaranteed home game and pay a large paycheck to a body-bag than play a home/home even with a quality opponent. Examples discussing ONLY Ticket revenue which is only part of the revenue such as parking, concessions, merchandise, Conference TV revenue that goes to home team, community investment leading to local sponsorship-think what one of these games means to College Station, Norman or Fayetteville etc
Consider 2010, when Ohio State's home schedule included a game against No. 12 Miami and, two weeks later, a game against Eastern Michigan, which would finish near the bottom of the MAC.
EMU
Appearance Fee: $850,000
Ticket Revenue: $5,536,634
Attendance: 105,017
Miami
Appearance Fee: $500,000
Ticket Revenue: $6,496,306
Attendance 105,454
http://www.sbnation.com/college-footbal ... games-costa P5 from the ACC or PAC12 playing a home/home with SMU is a multi-million dollar revenue loss especially when those same schools could play a sponsor spotlight game at Jerry World and charge twice as much for tickets