Facebook ad for UCF (Homecoming) game ... Ugh!
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This is an ACTUAL ad on Facebook for an SMU football game in three weeks. It entices no one to come.
Perhaps they should indicate when the kickoff time will be announced (10 days in advance) as the game is listed for 12 midnight in this ad since the kickoff is still TBA
LIST THE REASONS TO COME ...
> It's Homecoming. There is an actual parade before the game! With floats and the Mustang Band and Peruna!
> Tickets are REALLY reasonably-priced and GREAT seats are still available. And you can print your tickets at home or download to your phone. The average fan -- including any new fans -- assume tickets are expensive and hard to get. Really, they do think that.
> UCF is ranked No. 22 and UNDEFEATED and SMU is UNDEFEATED at home (4-0) this season
Don't list all the reasons NOT to come ...
> Worry about traffic and the clear-bag policy AFTER you have sold people their tickets! Kill all that mumbo jumbo.
These are the details of the ad:
The Boulevard closes to vehicle traffic three (3) hours prior to kickoff. Does the casual fan even know what The Boulevard is; makes it sound like you need to get there three hours before kickoff or the roads will be closed. How about: "Come out early and enjoy the best tailgating experience in college football: The Boulevard. There is local food and beverage and live entertainment for fans of all ages in a family-friendly pregame atmosphere."
Gates open 90 minutes prior to kickoff. Is that really important? How about, what time the Homecoming parade is (i.e. 2 hours before kickoff) and what time does the team walk through the Boulevard?
All bags entering Gerald J. Ford Stadium must be clear plastic, vinyl or PVC and may not exceed 12 x 6 x 12 inches. Bags may be one-gallon clear plastic freezer bags. Small clutch bags, approximately the size of a hand, will be permitted with or without a strap. Until you buy tickets, this information is completely unnecessary. Heaven forbid, you bring a purse that's too big!
The SMU Athletics Ticket Office closes at the start of the 2nd half. How about, what time does it OPEN during the week and on gameday?
For a list of prohibited items at Gerald J. Ford Stadium, please visit http://www.gethereforgameday.com. But no reference to parking/transit information?
And they wonder why they cannot attract new fans? There was absolutely no thought or passion put into that ad. None. A simple -- and lazy -- cut-and-paste job, likely done by an inexperienced employee. There is NO effort put forth.