WAC Takes Action As 40th Year Begins

[Steve Macy]

The Western Athletic Conference will have a new, revitalized look when its 40th year of competition gets underway this weekend with a nationally-televised football game between Fresno State and Colorado. An agressive marketing campaign has been launched. To introduce the campaign, the WAC has produced a four-color brochure, which will be part of a mass distribution to season ticket holders throughout the conference and media nation-wide. It also will distribute new television and radio commercials during the course of the football and basketball seasons.

For more information on this campaign, go to the WAC website: <A HREF="http://www.wacsports.com" TARGET=_blank>http://www.wacsports.com</A>