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USA Today: SMU working to make fans, prospects 'Pony Up'

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USA Today: SMU working to make fans, prospects 'Pony Up'

Postby PonyPride » Fri Dec 18, 2020 12:28 am

SMU coach Sonny Dykes understands the situation: You, a random Dallas resident, may have grown up rooting for Texas, or gone to school at Texas A&M, or moved into the city from Oklahoma, Louisiana, California or elsewhere.

In other words, as one random resident of the about 7.5 million in the Dallas-Forth Worth Metroplex, you might not be an SMU fan. But that's OK.

"Look, we don’t have to be your favorite team. We just want to be your second-favorite team," Dykes said. "If you’re an Oklahoma graduate, sure, go to homecoming in Norman. But buy season tickets here."

Since his arrival in 2017, SMU has branded the program around the Metroplex, creating advertising campaigns, erecting billboards and designing uniforms in an effort to reach a specific individual: someone who might not love SMU — someone more attached to another football team, in other words — but definitely loves Dallas.

To read this article in its entirety, CLICK HERE.
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Re: USA Today: SMU working to make fans, prospects 'Pony Up'

Postby SMU_Alum11 » Fri Dec 18, 2020 6:38 am

Read it. Very good article and exposure. The next step is winning 10-2 or better seasons. Getting into the conference championship and winning it. Its all performance from here and coaching staff and marketing teams have a done a great job on recruiting front and brand awareness.
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Re: USA Today: SMU working to make fans, prospects 'Pony Up'

Postby DanFreibergerForHeisman » Fri Dec 18, 2020 9:08 am

Such a great article.
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Re: USA Today: SMU working to make fans, prospects 'Pony Up'

Postby Charleston Pony » Fri Dec 18, 2020 10:11 am

Sonny actually has a plan. Looking forward to the day SMU is strong enough to enjoy the kind of success UCF, Cincinnati, Memphis & even Houston have enjoyed in recent years. Hopefully all those programs will continue to improve and the AAC will be knocking on the P5 door in the not too distant future.
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