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From SMUMustangs.com:

SMU Football Hosts Fan Day Aug. 21

DALLAS (SMU) – Mustang fans are invited to Football Fan Day Saturday, Aug. 21, in Ford Stadium. Come out and watch the 2021 Mustangs practice, while enjoying food trucks and other family-friendly activities. The event begins at 7 p.m. and admission and parking are free.

Catch a first glimpse of the all new, exclusive seating and dining area in Ford Stadium, Club Takeaway. This premium gameday experience will have a unique viewpoint of each home game and include exclusive food and beverage selections.

Fans can also join us as we open the newly expanded Peruna's Pals Kids Zone, presented by Neighborhood Credit union. This enhanced family space features inflatables, carnival games, face painting, poster-making and so much more.

Sugarfire Smokehouse will be on-site as well for the event.

The 2021 slate includes games against AAC Champion Cincinnati, Championship game participant Tulsa and perennial AAC power UCF, as well as in-state rivals Houston and TCU.

Non-conference action includes home games against Abilene Christian (Sept. 4) and North Texas (Sept. 11) to open the season, before the Mustangs hit the road for games at Louisiana Tech (Sept. 18) and TCU (Sept. 25) in the 100th Battle for the Iron Skillet.

SMU opens conference play at home against USF on Oct. 2, while also hosting Tulane (Oct. 21), UCF (Nov. 13) and Tulsa (Nov. 26/27). The road slate includes trips to Navy (Oct. 9), Houston (Oct. 30), Memphis (Nov. 6) and Cincinnati (Nov. 20).

Looking forward to this! It will be so much fun!

It will be great to check out Club Takeaway. I can't wait to get some bottle service and party with the girls this fall.

SMU should be trying like hell to boost attendance over and above the loyal season ticket holders and donors that come to each game.

We need more students and more of the Dallas community to attend that normally did not consider going to an SMU football game a "must do" event.

I like a lot of the stuff SMU is doing, but in what universe could anyone see "Club Takeaway" as a great, or even good idea. It is terrible, does nothing to boost attendance and helps perpetuate the stereotype of SMU being a snobby and uptight institution that the average fan cannot relate to.

Hopefully it will be well hidden behind the glass so TV cameras can't cut to shots of it and make fun of us.

I've advocated SMU following the Dallas Cowboys' early model for increasing attendance but so far I haven't seen any serious effort to at least fill all those end zone seats that sit vacant for most games

shadowman wrote:SMU should be trying like hell to boost attendance over and above the loyal season ticket holders and donors that come to each game.

We need more students and more of the Dallas community to attend that normally did not consider going to an SMU football game a "must do" event.

I like a lot of the stuff SMU is doing, but in what universe could anyone see "Club Takeaway" as a great, or even good idea. It is terrible, does nothing to boost attendance and helps perpetuate the stereotype of SMU being a snobby and uptight institution that the average fan cannot relate to.

Hopefully it will be well hidden behind the glass so TV cameras can't cut to shots of it and make fun of us.

Agree. We are 3 weeks away from the home opener, and I have seen and heard nothing, promoting ticket sales, with the exception of pounding our small, donor fatigued season ticket holders base. I am all for raising money for the program, but, 90% of the fans in this proposed area, will have their backs turned to the field, busy talking about their next luxurious vacation.

The Dallas branding, with billboards and such, will surely help.

ponyboy wrote:The Dallas branding, with billboards and such, will surely help.

Even if the attendance starts out slow it will surely pick up once people start seeing the highlights of the Dallas uniforms - especially now that we have the blue ones!