Your Thoughts on True Brvnd SMU Hat

[ALEX LIFESON]

Y’all are missing the big picture here. As a 50 something white guy, I don’t really get the upside down thing either.

But, look at that website. They have licenses for the Cowboys, Mavericks, Stars, and most of those hats are sold out.

This is a local Dallas company that has hit it big in the up-and-coming/cool kids scene. For us to get one of their hats is a really big deal.

How many times do we complain about there being no SMU merchandise anywhere? Now, we will have a hat in one of the hottest local brands with our running pony on the side.

So, get off my lawn & go buy a hat. You’ll need it when it’s 110 outside on 9/2 (thanks a lot, ESPN).

#PonyUp

I agree, this stuff is not aimed at the 50 something white guy, or the 60 something in my case.

[MustangStealth]

How am I meant to pronounce "brvnd"?

[BUS]

BRAND
Upside down a.

[PoconoPony]

Not impressed. Will continue to wear one of my roughly 20 other caps.

[Peruna88]

Football just posted that the hats sold out. Apparently, the market for them IS there.

#PonyUp

[BUS]

Great, that means we have more young fans.
Go Mustangs

[PerunaPunch]

DALLAS upside-down looks like an insult to me. Sort of like "whorns down".

[Charleston Pony]

Great, that means we have more young fans.
Go Mustangs

Agreed. Just doesn't appeal to us old guys...at least not to me but a really good sign they already sold out of the initial allotment.

[MustangStealth]

Football just posted that the hats sold out. Apparently, the market for them IS there.

#PonyUp

Or that they only made 4 of them

[HarvCrimYaleBlue]

Football just posted that the hats sold out. Apparently, the market for them IS there.

#PonyUp

Or that they only made 4 of them

I got one. Picked it up from Heritage Hall. The two people handing them out said they had a stead crown picking them up. They had already emptied out a huge box by the time I got there. My 12 year old thinks is awesome and mad I didn’t buy him one.

[HarvCrimYaleBlue]

And I don't think the upside down writing is a reference to SMU (or anyone) flipping the script. Isn't it a design that has been utilized in many cities?

The creator started the company when Covid hit. His idea was garnered from a time when the world…and specifically Dallas…seemed ‘upside down’.