NCAA extends CBS/Turner tourney deal thru 2032

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http://www.si.com/college-basketball/20 ... urner-2032

CBS Sports and Turner have locked up March Madness for the next 15 years.

The two media companies and the NCAA announced Tuesday an eight-year extension of the current multimedia rights agreement for the Division I Men’s Basketball Championship. The new contract extends the agreement through 2032 and gives both CBS and Turner the ability to air the games across any platform within their respective portfolios, including those to be created over the life of the agreement. The total rights fee for the extension is $8.8 billion, according to the partners.

The groups had been engaged in a 14-year, $10.8 billion deal running through 2024. CBS Sports and Turner will continue to manage and collaborate on the NCAA’s corporate marketing program, and Turner will continue to manage March Madness Live and NCAA.com, along with major events surrounding NCAA championships, including the NCAA March Madness Fan Fest and Music Festival.