I think the biggest thing everyone can do to help PonyFans' page rank is to email a link to everyone in your address book and tell THEM to email every SMU fan in their address book, and invite everyone to come over, sign up and join the fun.
The other thing that would help tremendously is to have more quality inbound links from other sites. So if you post on other sites, make sure to include links back to PF.com
We live to promote the Mustangs. We're not as self-serving as some the sites that rely on subscriptions to survive. So we frequently post links to any site with info on the Mustangs. While this is a beneficial service to our readers, it does cause the site to loose a considerable amount of "Google juice" in that our linking to them causes our rank to dip and their rank to build. So whenever you can post a relevant link back to PF.com from another website, it's appreciated.
Of course, busting up Houston this weekend wouldn't hurt either!!