While everyone is throwing out ideas, here's one:

Rather than complain about how Orsini/Marketing/whoever doesn't have a plan, perhaps the better approach to take is to convince Orsini to endorse/sponsor a competition for the best realistic marketing plan, from actual SMU alumni (like Ponyfans). He ...

Alright...I can sleep soundly.

Well...crap...

Close.

Did that really just happen?

YES!!! TD by Sledge!

GD!

INT SMU!!! Thank GOD!

Fumble by SMU...

Please....c'mon...that was good....

Are you serious? <Hat thrown across room>

Alright: 1) Who hit the wrong button at the Ticket? 2) WTF?

YES YES YES YES YES. YES. YES.

NO NO NO NO NO. NO. NO.

good run