SMU YETI Cooler | Licensing Question

by **SMU1523** » Thu Aug 15, 2013 1:23 pm

Preparing for Boulevarding this season, I want to purchase a YETI. I logged on to their site and looked through their collegiate editions. I found Texas, TAMU, Tech and TCU, but did not find SMU. What would it take for SMU to license out their logo for YETI to sale? Who do I need to email? I imagine SMU fans would purchase this cooler because we are a fan base that spends more on tailgating than most fan bases across the country...

I have heard rumors that we are a difficult school to deal with when it comes to licensing. I do not know how much validity there is to that rumor. Any direction to making this happen would help...

Thanks!

http://store.yeticoolers.com/official-tcu-coolers/

by **gostangs** » Thu Aug 15, 2013 1:27 pm

I belive Brad Sutton in the athletic department is the right guy to speak with about this. I have also heard the "SMU is difficult to work with" is old news and no longer the case.

Also Mitch Witten in external affairs is a resource if you get stonewalled.

While you are at it - ask him about corn hole (bean bag game). Was looking for us on line for one of those and only saw big state schools.

by **SMU1523** » Thu Aug 15, 2013 1:40 pm

I sent an email to Brad Sutton... Details to follow...

by **ponyinNC** » Thu Aug 15, 2013 1:50 pm

I'd purchase one as well.

by **lwjr** » Thu Aug 15, 2013 1:52 pm

I am guessing on this based on a couple of marketing classes from way back when. Yeti probably has to make and sell X amount in order for this particular product to be profitable maybe they don't think that happens with the SMU brand on a Yeti. I hope that is not the case, I would certainly buy one.

by **PonyTime** » Thu Aug 15, 2013 2:07 pm

I don't think I have ever paid $300-$500 for a cooler.

Never head of Yeti - they must be nice coolers...

by **mrydel** » Thu Aug 15, 2013 2:12 pm

People have claimed to see them but it is
not believed by most that they even really exist.

by **SMU21TCU10** » Thu Aug 15, 2013 3:37 pm

PonyTime wrote:I don't think I have ever paid $300-$500 for a cooler.

Never head of Yeti - they must be nice coolers...

It really is worth it in certain situations. I have one that I used to use on our offshore/bay fishing boats. Kept the ice all day, may have even froze the beer.

by PK » Thu Aug 15, 2013 3:52 pm

mrydel wrote:People have claimed to see them but it is
not believed by most that they even really exist.

by **ponyboy** » Thu Aug 15, 2013 4:06 pm

ponyinNC wrote:I'd purchase one as well.

Me too. Those coolers are amazing.

by **bubba pony** » Thu Aug 15, 2013 4:20 pm

start here

http://www.smumustangs.com/ot/smu-licensing.html

by **SMU1523** » Thu Aug 15, 2013 5:15 pm

Brad Sutton said they would need a simple request from YETI. If you are interested in purchasing a SMU YETI Cooler please send them a note via their request form (link below).

http://www.yeticoolers.com/pages/Contact-Request-Form.html

If they see interest in a SMU Cooler from our fan base they will probably contact SMU for licensing and start producing them...

by **SMU1523** » Thu Aug 15, 2013 5:16 pm

Brad Sutton said they would need a simple request from YETI. If you are interested in purchasing a SMU YETI Cooler please send them a note via their request form (link below).

http://www.yeticoolers.com/pages/Contact-Request-Form.html

If they see interest in a SMU Cooler from our fan base they will probably contact SMU for licensing and start producing them...