EXCITEMENT '68

by **Bergermeister** » Fri Jun 22, 2007 1:50 pm

I know this football promotional campaign was pretty unique when it was introduced to drum up support for the '68 season. Is this attributed to Hayden Fry exclusively? I know he was an innovator and a motivator but I was wondering if this was initiated and handled "in house" or if an agency was involved. I remember the billboards and some of the print material but don't recall any TV promos. With Chuck Hixson at the helm, they made good on the slogan... it was definitely exciting.

by **mathman** » Fri Jun 22, 2007 2:30 pm

Yes it was. That was my senior year at SMU. Made a few road trips that year.

by **Dairy Crampus** » Sat Jun 23, 2007 5:08 am

I sold programs at the Cotton Bowl as an 11 year old that year and got into the games free. It's what got many of us hooked on SMU. By the way we got a dime profit for each program...

by **PlanoStang** » Sat Jun 23, 2007 10:42 am

I remember before the season with no experience sophomore Chuck Hixson starting at QB, the joke was Excitement 68 SMU 0.

by **bubba pony** » Mon Jun 25, 2007 4:11 pm

I hope this works. if not can someone do their magic and help out? thanks

by PK » Mon Jun 25, 2007 4:23 pm

Here you go:

by **NavyCrimson** » Mon Jun 25, 2007 7:08 pm

what a year!!!

Bluebonnet Bowl Special
SMU 28
OU 27

by **abezontar** » Mon Jun 25, 2007 7:58 pm

Does that guy's head look like a pepper to anyone else?

by **MrMustang1965** » Mon Jun 25, 2007 10:28 pm

NavyCrimson wrote:what a year!!!

Bluebonnet Bowl Special
SMU 28
OU 27

Without a doubt, the 2nd most exciting and memorable SMU game I ever attended!

by **Bergermeister** » Tue Jun 26, 2007 8:34 am

PK wrote:Here you go:

That's it! Thanks PK. Looking forward to the "unveiling" of the 2007 campaign.

by **PonyKai** » Tue Jun 26, 2007 9:02 am

When was the last time anyone saw a "Support SMU Football: Sponsor a Player" bumper sticker?

by PK » Tue Jun 26, 2007 9:23 am

Bergermeister wrote:That's it! Thanks PK. Looking forward to the "unveiling" of the 2007 campaign.

You're welcome, but it was bubba pony that found the picture...I just helped him post it.

EXCITEMENT '68

EXCITEMENT '68

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