I am tired of repeating - the DMN is not selling newspapers, irrespective of their SMU coverage. Check their circulation numbers if you doubt me. Papers are dying and the DMN will be dead right along with the Tribune Co, and the rest.
DALLAS, Oct. 27 /PRNewswire/ -- The Dallas Morning News, on October 14,
2008, filed with the Audit Bureau of Circulations (ABC), subject to audit,
a Publisher's Statement for the six-month period ended September 30, 2008.
The newspaper reported a daily circulation of 338,933 and 483,841 on
Sunday, including a gain in home delivery circulation sold at 50% or more
of basic price of 8,429 daily and 10,401 Sunday.
While the total circulation represented a reduction of 9.3% daily and
7.5% Sunday, the overall declines in circulation can be attributed to
planned business initiatives specifically aimed at improving audience
quality.