The pressure is coming from alumni and other fans who think these tickets aren't being used, or who don't like the way the fraternity members behave. At Alabama last season, where season tickets cost up to $3,250 and the waiting list can take years, alumni were incensed by the empty seats in the student section, even at nationally televised games. At last year's Kentucky game, the school says nearly 30% of the 15,000 student tickets weren't used.
The rest of it is pretty funny too.. God bless college football in the South.
http://online.wsj.com/article/SB10001424052748703683804574532052658242422.html?mod=WSJ_hpp_MIDDLENexttoWhatsNewsThird