suit for past damages by players against NCAA schools for their unauthorized use of players names, images, and likenesses in licensing rejected but Court certified class action for damages in future. Players may be able to get paid after their college career is over for such future unauthorized use of players names, images and likenesses. This probably could still really hurt SMU. What if Big 12 schools agree to give players a substantial cut of the action? They sell multiple times more than SMU
http://espn.go.com/espn/otl/story/_/id/ ... ue-damages