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[50's PONY]

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Survey says...
Athletic department surveys reveal thoughts on all things SMU
By: Mark Norris, Editor In Chief, [email protected]
Posted: 7/2/07
Half of SMU students have either a positive or somewhat positive impression of SMU Athletics according to a research study conducted by the SMU Athletic Department in April 2007. But nearly 30 percent have a negative view of the athletic programs on the Hilltop.

The survey was the first comprehensive market research survey conducted in the history of the department and polled three groups: students, stakeholders (alumni, season ticket holders and Mustang Club members) and unaffiliated Dallas area residents.

Stakeholder numbers were slightly better with nearly 60 percent having a positive impression with less than 5 percent having a negative view.

Sixty five percent of Dallas area respondents had a positive or somewhat positive impression - the highest of any of the three groups. Again, less than 5 percent of residents had a negative view. But the report notes that the positive impressions do not translate into interest in SMU Athletics. Rather, the numbers suggest that it should be easier to attract those people to SMU when efforts are made.

"I was surprised that in Dallas we weren't viewed negatively," said associate athletic director for Marketing and Public Relations Richard Sweet, the person responsible for the surveys occurring. "It's an opportunity, definitely."

To read the rest of the article, click here:
http://media.www.smudailycampus.com/med ... 0321.shtml
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© Copyright 2007 Daily Campus


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[HFvictory]

Dallas residents were asked to rank their level of interest in local teams. SMU football came in sixth and men's basketball came in seventh, with 51 and 45 percent respectively. Women's basketball came in tenth with 31 percent. The Mavericks came in first with 87 percent, followed by the Cowboys, Rangers, Stars and TCU football. TCU men's basketball came in eighth with 42 percent, with women's basketball beating out SMU's team at ninth with 32 percent.

[Cadillac]

The survey was the first comprehensive market research survey conducted in the history of the department

Wow.

-CoS

[Stallion]

Russ Potts was too busy actually working miracles-he didn't have time for surveys a year into his administration. Still haven't heard any real plans about what they intend to do in Year 2.

[Cadillac]

Russ Potts was too busy actually working miracles-he didn't have time for surveys a year into his administration. Still haven't heard any real plans about what they intend to do in Year 2.

Just so I understand: Conducting a Marketing survey was a bad thing?

-CoS

[AusTxPony]

Didn't Russ Potts have a winning team and a de facto BCS conference to work with? Even then, getting 45,000 into the stands wasn't easy and there were many give-aways weren't there? Not to diminish his efforts, but we are not dealing with the same advantages he had as I remember.

[Three Putt]

TCU football had more interest in Dallas than SMU football?????????

This is very disturbing.

This survey shows how bad the public perception of SMU sports really is.

[jtstang]

TCU football had more interest in Dallas than SMU football?????????

This is very disturbing.

This survey shows how bad the public perception of SMU sports really is.

Dallas loves a winner.

[Stallion]

if they are concluding that everybody is happy as a peach with SMU football then yes it was a waste of time. I saw and took the survey-think it was an exercise in formality with very little useful content.

[jtstang]

Is this the survey that asked you how much you'd pay for a spot on the 'vard and would not let you answer anything below $40/game or somesuch?

[Cadillac]

if they are concluding that everybody is happy as a peach with SMU football then yes it was a waste of time. I saw and took the survey-think it was an exercise in formality with very little useful content.

I don't see how anyone could reach that conclusion, but then you do surprise me now and again.

-CoS

[mr. pony]

[quote="jtstang"]
Dallas loves a winner.[/quote]

Everybody loves a winner. Dallas is not special in that regard.

[jtstang]

Dallas loves a winner.

Everybody loves a winner. Dallas is not special in that regard.

Right, but the guy was lamenting the fact that TCU is more popular than SMU in DALLAS. My reply was addressed to his lament. So you are apparently ignorant of the context.

[deepellumfrog]

Dallas loves a winner.

Everybody loves a winner. Dallas is not special in that regard.

Right, but the guy was lamenting the fact that TCU is more popular than SMU in DALLAS. My reply was addressed to his lament. So you are apparently ignorant of the context.

I think its pretty funny myself. I bet if they surveyed HP and UP, you guys would do better if that makes you feel better.

[jtstang]

I think its pretty funny myself. I bet if they surveyed HP and UP, you guys would do better if that makes you feel better.

Who knows, maybe not.