Random theft of our marketing trademark

[Big Hoss]

Let's be honest, isn't all of this probably ripping off the phrase "Cowboy Up" that I think Kevin Millar of the Red Sox made so popular like 4-5 years ago? I don't really care, but just a point to ponder.

and even earlier than that it was popularized by the immortal Luke Perry in '8 Seconds,' the Lane Frost biopic.

Good point. I missed that movie for several reasons, but one of which was because I avoided any movie made that had an actor from Beverly Hills 90210.

[mrydel]

I think it is a play off of 7-Up, the popular, sparkling beverage both by itself and as a mixer with c0cktails. Spike Lee will represent them in suing for name infringement.