ticket sales idea

[blackoutpony]

I agree that creative marketing techniques are a must, but in all honesty, I have trouble giving my extra tickets away. My strategy has always been to offer them to people who are not connected to SMU and are not potential ticket purchasers. I live in Austin but offer the tickets to people I do business with in Dallas and vicinity. Many of them are familiar with SMU football but don't live near the Park Cities and are intimidated by parking regulations etc. They also don't have connections on the Boulevard.

At least they have the coral now. For all their bad ideas, I think that was a pretty good one.

[GiddyUp]

I agree that creative marketing techniques are a must, but in all honesty, I have trouble giving my extra tickets away. My strategy has always been to offer them to people who are not connected to SMU and are not potential ticket purchasers. I live in Austin but offer the tickets to people I do business with in Dallas and vicinity. Many of them are familiar with SMU football but don't live near the Park Cities and are intimidated by parking regulations etc. They also don't have connections on the Boulevard.

At least they have the coral now. For all their bad ideas, I think that was a pretty good one.

Agreed, new Corral will be moving and MC / Alumni are one in the same, good moves

[Pony ^]

Free beer in stadium. Case closed.

[ponyboy]

Why can't we put some sort of booth or stand at the high traffic places around town and sell tickets? Just have an intern take credit cards on an ipad and run it through ticketmaster if need be.

Set up something at Walmart, Target, Central Market, etc etc. We sell merchandise there, why can't we use that to educate 10,000's in the community who visit those stores about the game and sell them tickets? "Hey man, SMU plays Tech on Friday for $35".

I would think you could sell thousands of tickets that way especially for games against decent-named opponents.

Is this heresy?

It's genius. If it's Central Market, ask for their email address and send a calendar invite. If it's Wal Mart in Burleson, hand out a map for parking and a free shuttle. Tell them we need 'em, we count on your support for Dallas' team to compete with Ft. Worth's team. Make it us vs. them

[PlanoStang]

I agree that creative marketing techniques are a must, but in all honesty, I have trouble giving my extra tickets away. My strategy has always been to offer them to people who are not connected to SMU and are not potential ticket purchasers. I live in Austin but offer the tickets to people I do business with in Dallas and vicinity. Many of them are familiar with SMU football but don't live near the Park Cities and are intimidated by parking regulations etc. They also don't have connections on the Boulevard.

4 words DART

I ride the train down from Plano for 95% of SMU games, and then take the shuttle at Mockingbird
Station to just outside the gate.

I like the idea of taking the product to football fans by selling deeply discounted SMU tickets at
HS games box offices with the purchase of the high school tickets. Advertise on the HS videotron, and sell discounted tickets from a SMU run desk inside the HS stadium. Maybe work with DART to provide free passes with the tickets.

[Bergermeister]

Have a friend who parks in the West End right at the DART station. Pays minimum for parking and rides a few minutes to Mockingbird Station and shuttles across Central. You don't have to take your car everywhere....

[jpe747]

Another idea - Volunteers call DFW area alumni who are not ticket holders. Invite them to choose a date for SMU football. This would include 2 to 4 free tickets. Have a student volunteer meet the alum on game day to make sure they have a good time on the boulevard and tour of facilities etc. With some research this could be done cheeply and very successfully.