MEMO to the AD and Marketing Department

[BRStang]

What the F#@*! I take a little time off and Copeland goes off and changes the logo?

Who the F#@* does he think he is? There is not ONE damn shirt in the "Lockerroom" that I would buy! Not ONE with the Mustang! That new cr*p looks HORRIBLE. Let me say it again--That new cr*p looks HORRIBLE!!!

Being in Louisiana, I feel like I gotta hurry back to Dallas and check out McCartneys and Flash before they get rid of inventory. My Gosh, what is going on here???

[Diamond Girl]

I remember a few years ago a new fight song was introduced, but that didn't go over well AT ALL. Yeah, the words are still on the student activities/tradition page on the Web site, but you never hear that d@mn song sung - ever. It's still Pony Battle. Just ignore the new stuff, ask for the real traditional stuff, and maybe, just maybe, marketing will listen.

[PK]

What the F#@*! I take a little time off and Copeland goes off and changes the logo?

Who the F#@* does he think he is? There is not ONE damn shirt in the "Lockerroom" that I would buy! Not ONE with the Mustang! That new cr*p looks HORRIBLE. Let me say it again--That new cr*p looks HORRIBLE!!!

Being in Louisiana, I feel like I gotta hurry back to Dallas and check out McCartneys and Flash before they get rid of inventory. My Gosh, what is going on here???

I went by the SMU Bookstore this afternoon and they still have a good inventory of traditional SMU gear.

[PK]

Folks, admit it, the SMU marks were LONG overdue for an update. There is no question about that. In fact, the new marks are very nice looking and modern and pretty slick. Change can be good, you know.

That is undoubtedly a matter of opinion. College Football is all about tradition, not new and better logos. The only think that needs updating for SMU is to return to winning ways.

The choice of merchandise is significantly greater than it has been. Hopefully, we can see some of this stuff on shelves in area stores, too.

There would have been more SMU stuff in stores a long time ago if there had been a demand for it, but 15years of losing doesn't create much of a demand nor will a new logo when one is not needed.

The ONLY question I have is that while the new marks are a nice update and an alternative to the classic Pony, why would SMU de-emphasize one of the most recognized logos on PLANET EARTH? Incorporate the two and market them both. Look at all of the variations of the Mavericks and Rangers logos, for example on their merchandise.

If indeed there is a demand for the new mark...fine ...supply it, but not at the expense of the traditional marks and logos.

And, I do agree with the incredible oversight of not having ONE Pony logo on the masthead of the new website. SMU IS THE PONY. Just as UT is the LONGHORN.

That one is hard to understand. Perhaps it's because no one in the marketing department has any ties to SMU other than a pay check.

But, Give Shawn H. and his gang credit for spending the money and the time to get SMU moving in a new marketing direction with the new marks. Just waiting for some more hype to surround it.

Shawn is a good guy and works hard. Me thinks this "new marketing direction" has probably been shoved down his throat by his boss who evidently has no concern for the thoughts of the devoted SMU fans that have supported this group for the last 15 years through contributions to the Mustang Club and the purchasing of season tickets all the while praying for a return to winning teams.

Now, let's go kick some tail in C-USA.

Amen!