SMU Signs New Merchandise Marketing Agreement

[Longtime]

The pony on the helmets is the correct pony. It has always been the correct pony.

The bulkier Phony Pony has never been on an SMU helmet. The so-called "Prancing Pony" has, but not the Phony Pony.

Somewhere along the way this "Phony Pony" crept into our logos. It has more of a curl in the tail like the Ford Mustang logo, as noted above, but also larger hindquarters and a slightly different neck and head. The people who produce collegiate products often rely on a "source book" (for lack of a better term). But even these source books and guides are often incorrect when it comes to the SMU logo.

I believe the Phony Pony was someone's attempt to copy the logo without exactly duplicating the SMU version. Why? Who knows? It's such a close copy that most people don't notice the difference. But when placed side-by-side, the official SMU running pony is much more streamlined and attractive.

SMU is becoming more diligent about policing the logo, but the Phony Pony has been around so long it's going to be a chore to eradicate it from all official school materials.

http://smu.edu/brand/logos/peruna.asp

[Longtime]

I'm a big fan of this shirt but $38 for a T-shirt is kind of ridiculous

http://www.gamedaycloth.com/SMU-RB100-BLU-SMU.html

As the owner of Gameday Cloth and an SMU alum, I promise that all of our merchandise is "pony correct" aka, licensed. We specialize in vintage looking, super soft apparel. I am personally looking at the merchandise right now and can see how the cracked, faded logo (on purpose) appears to be incorrect from a web picture; however, I can assure you that it is correct.

I'm a huge Mustang fan and we take pride in making sure everything is CLC correct and of the highest quality.

Please take the time to come into the store and see for yourself. Each and every item holds the CLC sticker. I promise you will see the value and quality and AUTHENTICITY of the products.

Gameday Cloth: You may be selling officially licensed apparel, but like I said, many of the logo source guides manufacturers use are wrong because SMU has only recently begun to police its official logo. Several of your items have the "Phony Pony" but it sounds like you are the type of dedicated retailer (and fan) who will be more diligent in the future.

Personally, I don't buy anything anymore with the Phony Pony - now that I know the difference.

[Stallion]

Bottom Line Phony Pony with his curly tail looks a tad effeminate. (I bet you thought I was going to say gay-but I didn't-not that there would have been anything wrong with that)

[jtstang]

Bottom Line Phony Pony with his curly tail looks a tad effeminate. (I bet you thought I was going to say gay-but I didn't-not that there would have been anything wrong with that)

It's a gelding...

[HB Pony Dad]

We'd better change our Helmets as they are evidently not correct...



"Logo should not face the left"

[PK]

We'd better change our Helmets as they are evidently not correct...



"Logo should not face the left"

Actually, there is more wrong with that Mustang than just the direction it is facing. Surely they can do a better job than that with the helmet appliques.

[BleedingRed+Blue]

Including the fact that it looks like a miniature replica helmet.
Good call, HB PonyFan — the Mustang on the left side of the helmet should be running toward the back of the helmet?

[BleedingRed+Blue]

I stopped by GameDay Cloth Saturday evening about 8:30PM and to my surprise they were still open. Several customers were in the store. The staff were all very friendly and helpful. As soon as I walked in the door and they saw my SMU ballcap it was an immediate "Go Ponies" from the staff. I purchased a couple of items. It is great to see an SMU Alum dedicated to high quality SMU clothing open up her store in Plano. Walmart it is not, more like an SMU boutique with items you won't find anywhere else.

Always up for SMU gear that can't be found elsewhere. Next time I'm over there, I'm stopping in.

[Special_Delivery_Smu_Fans]

Always up for SMU gear that can't be found elsewhere. Next time I'm over there, I'm stopping in.

Her stock is somewhat limited because she just opened, but she is a super-sweet, young business woman that is a huge Mustang fan. She said she will be adding more items soon.

[Peruna88]

As the owner of Gameday Cloth and an SMU alum, I promise that all of our merchandise is "pony correct" aka, licensed. We specialize in vintage looking, super soft apparel. I am personally looking at the merchandise right now and can see how the cracked, faded logo (on purpose) appears to be incorrect from a web picture; however, I can assure you that it is correct.

I'm a huge Mustang fan and we take pride in making sure everything is CLC correct and of the highest quality.

Please take the time to come into the store and see for yourself. Each and every item holds the CLC sticker. I promise you will see the value and quality and AUTHENTICITY of the products.

I appreciate any retailer, such as yourself, who promotes SMU merchandise in this area. Please realize that one of my hot buttons is the incorrect pony. I can assure you that I will NEVER purchase any "CLC licensed" Phony Pony merchandise. As poster "Longtime" has shown, the Phony Pony is out there, it is CLC licensed, but it is NOT CORRECT. I'm happy to offer my services to quickly view any Pony you choose to put on any merchandise in the future.

Good luck with your venture. I doubt I will make it to your store as I am a solid "214" guy who rarely ventures north of 635 unless there are drinks, females or softball involved. Plus, it's three tollbooths up to Legacy. A bit far out of my sphere of influence.

In case you missed his post:

[/quote]

Link to SMU Brand Guidelines: http://smu.edu/brand/logos/peruna.asp

[Longtime]

The "Mustang should always run to the right" rule is obviously meant for most printed materials where a Mustang facing right would not look awkward. There are obvious exceptions, such as a helmet or basketball shorts. You wouldn't want the Mustang running the opposite direction as our players are running down the field or court, obviously. Could it be any more obvious that there are common sense exceptions to this standard?

Of course, you can now buy adidas SMU shorts with the Mustang on the side of the left leg, running to the right. It's an odd look to the see the Mustang running the opposite direction than if you were wearing the shorts and moving forward. I suppose this is because the manufacturer insists upon having its logo on the right leg, but it's a sign that SMU is getting better about enforcing its logo that the Mustang is facing right. It doesn't look as awkward when the Mustang logo is on the front of the leg, but on the side it looks a little off.

By the way, the Ford Mustang logo always faces left.

[SMU1523]

We'd better change our Helmets as they are evidently not correct...



"Logo should not face the left"

The pony is only facing left on this picture because it is displaying the left side of the helmet. All of our helmets have always been like this on the left side. On the right side of the helmet the pony is running right. It would look awkward if it was running right on the left side of the helmet. This is a picture of a 1980's helmet. I have seen this helmet for sale online on a NCAA Replica and game used helmet site.

[Higher Authority]

OK, so about the new on-line store ... why is it that we have one of the best men's soccer teams in the country, but you can't buy a t-shirt? On the "official" on-line store, you can get shirts supporting swimming and diving, tennis, basketball, football and rowing (rowing? really?), but nothing for soccer, which not only is having a great season, but has been one of the two (along with swimming and diving) best programs on campus for decades.

The soccer team deserves some support from the school, doesn't it? You'd think SMU would make some effort to brag about its best team ... if the higher-ups cared about non-football sports, of course.

[Mestengo]

Where can I pick up a good death penalty cap?

[RedRiverPony]

Can you get soccer shirts in the bookstore?