Open letter to athletic department re: marketing this team

[ponyinNC]

Per his Facebook, that is next

Stalker.

[smupony94]

He owes me $20 so I keep track of what he is doing.

[35straight]

I saw several ex-Mustang players at the game. Maybe we could get together and sing a "We are the world" or something like that.

[CalallenStang]

http://smumustangs.cstv.com/sports/m-fo ... 11aab.html

[cutter]

http://smumustangs.cstv.com/sports/m-footbl/spec-rel/100411aab.html

excellent job.

[Otter]

Great ideas and enthusiasm from this group. Better than our own SMU Athletics Department.

Please find someone other than the Sports Information Director to oversee marketing and promotions. No disrespect ... I'm sure Brad Sutton is a nice guy, but he and Orsini know absolutely nothing about this area!!! Worse than that, they don't even seem to see the real value in having a marketing mindset. Maybe the only D1 Athletic deaprtment in the country who is not focused on market relevance, engaging their fanbase and developing creative ways to reach out to new fans.

I did some checking on school websites and SMU is the only one of the 30-40 I looked at where the SID is even involved with marketing - let alone overseeing it.

This is not the group of administrators who will turn the Dallas market into SMU Mustang fans. If you look around the country, you see ADs who understand the importance of hiring people who understand sponsorship and promotions from outside traditional athletic administration types. Orsini is an accountant. Find any top athletic department in the country where the AD is an accountant -- good luck.

Let the SID focus on the media guides, game stats, spress conferences,websites and monitoring fan boards. SOMEONE PLEASE ASK THE FINANCIAL PEOPLE WHO DONATE THE DOLLARS TO SMU ATHLETICS TO FORCE ORSINI TO HIRE SOME MARKETING AND REVENUE GENERATION EXPERTISE FOR THIS DEPARTMENT!!

We are painfully inept in this area and we are missing out on opportunities.

[smupony94]

If Orsini had the money, he would

[BUS]

SMU needs help. With the quality of the sports teams we have it is amaizing we do so little to share the news.

We have good people to count the money and make the budget but they have never MADE anything.
SOLD anything or owned their own business.

We/SMU could do so much with just a small budget.

Hope and pray.
GSS/BUS

[Otter]

So true BUS -- small thinkers unfortunately.

And sorry ... I do not want to hear any whining about Orsini's budget. He is the beancounter who decided where to spend the $$. He is paying major dollars for his football and basketball coaches (Top 10 money), and acting like an AD at a D-II school that draws 500 fans to basketball and 14,000 to football (actually sad but true). He is probably bottom 25 in the country in marketing.

Unacceptable that there is such a level of indifference in this day and age where the answers are right in front of us. We are so close to being good, but we can't get out of our own way in the areas that will allow us to capitalize on our own success.

No sympathy from Orsini and Sutton when they spend $250k + on a CBS Sports Network time buy for The Stampede that barely nobody watches.

[BUS]

Thank you for your love for SMU and your vision and understanding. SMU needs... Thumper rule in effect.

[GiddyUp]

Great ideas and enthusiasm from this group. Better than our own SMU Athletics Department.

Please find someone other than the Sports Information Director to oversee marketing and promotions. No disrespect ... I'm sure Brad Sutton is a nice guy, but he and Orsini know absolutely nothing about this area!!! Worse than that, they don't even seem to see the real value in having a marketing mindset. Maybe the only D1 Athletic deaprtment in the country who is not focused on market relevance, engaging their fanbase and developing creative ways to reach out to new fans.

I did some checking on school websites and SMU is the only one of the 30-40 I looked at where the SID is even involved with marketing - let alone overseeing it.

This is not the group of administrators who will turn the Dallas market into SMU Mustang fans. If you look around the country, you see ADs who understand the importance of hiring people who understand sponsorship and promotions from outside traditional athletic administration types. Orsini is an accountant. Find any top athletic department in the country where the AD is an accountant -- good luck.

Let the SID focus on the media guides, game stats, spress conferences,websites and monitoring fan boards. SOMEONE PLEASE ASK THE FINANCIAL PEOPLE WHO DONATE THE DOLLARS TO SMU ATHLETICS TO FORCE ORSINI TO HIRE SOME MARKETING AND REVENUE GENERATION EXPERTISE FOR THIS DEPARTMENT!!

We are painfully inept in this area and we are missing out on opportunities.

Agreed --
It all comes from Orsini. Brad is great and doing most everything and the job of many. From an AD standpoint - Definitely not Top 25 in everything we do for branding, PR, and marketing. SMU tends to ask the same core group of people for money and you can only dip into that well so many times. But it sure would be nice to have one of the very wealthy take a stand and tell SMU what to do in terms of marketing and pay for a campaign. The SMU2BCS has been done very well however we need to blanket Dallas with SMU everywhere all over the city.... from Prosper to Lewisville. Our ticket is a damn good value in terms of other sporting events. We've all had great ideas on this message board from direct marketing to radio, TV, etc..

[Otter]

So true Giddyup - you can't go back to the same well - with the same silly smile and red jacket - every - single - time.

Sutton is an SID -- he needs to stick to stats.

[ponyscott]

So true BUS -- small thinkers unfortunately.

And sorry ... I do not want to hear any whining about Orsini's budget. He is the beancounter who decided where to spend the $$. He is paying major dollars for his football and basketball coaches (Top 10 money), and acting like an AD at a D-II school that draws 500 fans to basketball and 14,000 to football (actually sad but true). He is probably bottom 25 in the country in marketing.

Unacceptable that there is such a level of indifference in this day and age where the answers are right in front of us. We are so close to being good, but we can't get out of our own way in the areas that will allow us to capitalize on our own success.

No sympathy from Orsini and Sutton when they spend $250k + on a CBS Sports Network time buy for The Stampede that barely nobody watches.

You Ootter have no friggin clue...who are you and why are you here?....to complain and rail about Orsini?...he works his [deleted] off for this U...you suck.

[Otter]

Nice to see Brad Sutton (Ponyscott) putting in a few hours of overtime on behalf of SMU Athletics.

Make a valid argument or shut up!

[ponyscott]

Nice to see Brad Sutton (Ponyscott) putting in a few hours of overtime on behalf of SMU Athletics.

Make a valid argument or shut up!

Bite me..we have seen idiots like you many times and F you....go back to the NTSU board.