First; we start winning and we play good opposition, the seats will be filled.
Second; the competition will have to be OOC because, quite frankly, no one really cares about 3/4 of AAC teams. Then again, as the KU v TCU pic suggests, no one cares about the bottom half of any conference.
Third; consistent winning and the creation of that tradition is the only way to get people in the seats weekly. That takes a long time...we don't have that.
So, instead you start going the Rutgers/Seattle Sounders way of using ticket dumps on discount sites with packages for food and other items. However you sell it, you have to sell the entire package. Only then will we be a respectful team in the discussion for expansion.
And, seriously...once we start winning we have to get a PR team on selling the SMU brand. If Baylor gets one just to sell their teams 11-1 record, we can get one to sell us to whatever conference we can reach!