"Our philosophy of scheduling has changed. For many years we played one to three money games (against teams in Bowl Championship Series conferences). It's tough to grow our program by doing that, and we put ourselves in tough situations over the years. We're playing in a tougher league (Western Athletic Conference), and we have to schedule smarter."
Clearly, this AD doesn't read this board, because if he did, he would know that it is more important for a team to get its head bashed in than it is to schedule winnable games. The proper way to grow a program is to get kicked in balls as often as possible to build character.