PonyFans.com

DON'T IGNORE IT. GOES FOR BASKETBALL AND THE NCAA'S TOO. SO, HIRE A GREAT COACH THIS TIME.

"There's definitely a Rose Bowl effect," said Alice Reinarz, assistant provost for enrollment at Texas A&M University. "A lot of sports publicity typically gets your name out there, and it leads to increased application numbers. You've got more alumni wearing UT shirts, and high school students see that."

Read the facts:

http://www.dallasnews.com/sharedcontent/dws/spt/stories/041206dnmetutapply.26c0605a.html

As my President at Jesuit Fr. Postell once said in a prayer service (one of the few I still remember to this day):

That's a good problem to have.

In all seriousness, if SMU would pay a football coach $1M it would more than make up for the money in success, alumni donations, etc.

Everyone knows you have to spend money to make money.

Nothing against Bennett, but if SMU would pay a national name it would more than pay off in 3-4 years.