Or having to drive outside of town to purchase libations (hello 'the strip' on Tahoka Highway).
I know it sounds weird to non-Tech folks, but going to the strip is just one more of the unique and fun things that make Tech such a tight-knit and great place to go to school. Your first trip to the strip when you see the lights of mini vegas is quite a sight, and it's always a cool "Tech" thing to do with your buddies and a list and all that... weird I know, but Tech and Lubbock is heaven for 90% of the people there, it just is.
The wind and sand occasionally does blow and it sucks, but we just kinda laugh about it and all kick back at the bar and relax.
UP and Lubbock are very different places, but folks' dedication and love for Texas Tech is not something to take lightly - it's a place that grows on you very quickly and becomes a wonderful place to be.... for folks who fit in there.
The fact that Lubbock is so isolated causes the place to be as binding as it does. No one leaves, everyone goes out all the time, everyone parties pre-football and post-football and there is never any worry about people "leaving town" on the weekends and stuff, that way a real college environment thrives and takes hold there.
It's strange to non-Tech folk, but I believe and most do that Lubbock is simply a wonderful and unique place to go to college - for some reason it's special in its own strange way... but not like aggy cultish.