Marketing Idea for 10/31

First, take a look at the UAB logo...
This is obviously a dragon, defined by Google (along with many alternative definitions at http://www.google.com/search?hl=en&lr=& ... e%3Adragon) as "A wondrous monster."
Since we are playing wondrous Monsters on Halloween, and we are going to Mash this team into the ground (at least in theory)...I propose we bill this game as "The Monster Mash," and go along with this theme in order to sell commemorative T-shirts (in red, blue, and of course black), have the band play "Monster Mash" at halftime, etc. etc. etc. During timeouts, the jumbotron could be used to show clips from monster movies such as King Kong. A costume contest will be held for all students attending the game, and the five students with the most hideous-looking Monster costumes will be given $1,000 tuition reprieves. Another costume contest, for the little ones in attendance, will result in the top 5 receiving SMU replica jerseys.
What do you think?

This is obviously a dragon, defined by Google (along with many alternative definitions at http://www.google.com/search?hl=en&lr=& ... e%3Adragon) as "A wondrous monster."
Since we are playing wondrous Monsters on Halloween, and we are going to Mash this team into the ground (at least in theory)...I propose we bill this game as "The Monster Mash," and go along with this theme in order to sell commemorative T-shirts (in red, blue, and of course black), have the band play "Monster Mash" at halftime, etc. etc. etc. During timeouts, the jumbotron could be used to show clips from monster movies such as King Kong. A costume contest will be held for all students attending the game, and the five students with the most hideous-looking Monster costumes will be given $1,000 tuition reprieves. Another costume contest, for the little ones in attendance, will result in the top 5 receiving SMU replica jerseys.
What do you think?