SMU athletics radio spots

I was channel surfing on the FM dial tonight. But I heard the tail end for SMU advertising for tickets to an upcoming event -- not sure if it was football (I would think it was) or basketball. They gave the 214-SMU-GAME number.
This is the first time I have heard us doing this in quite some time. Anyone know any different. I guess this is what they call marketing.
This is the first time I have heard us doing this in quite some time. Anyone know any different. I guess this is what they call marketing.