Survey
Posted: Tue Jul 03, 2007 7:19 am< Back | Home
Survey says...
Athletic department surveys reveal thoughts on all things SMU
By: Mark Norris, Editor In Chief, [email protected]
Posted: 7/2/07
Half of SMU students have either a positive or somewhat positive impression of SMU Athletics according to a research study conducted by the SMU Athletic Department in April 2007. But nearly 30 percent have a negative view of the athletic programs on the Hilltop.
The survey was the first comprehensive market research survey conducted in the history of the department and polled three groups: students, stakeholders (alumni, season ticket holders and Mustang Club members) and unaffiliated Dallas area residents.
Stakeholder numbers were slightly better with nearly 60 percent having a positive impression with less than 5 percent having a negative view.
Sixty five percent of Dallas area respondents had a positive or somewhat positive impression - the highest of any of the three groups. Again, less than 5 percent of residents had a negative view. But the report notes that the positive impressions do not translate into interest in SMU Athletics. Rather, the numbers suggest that it should be easier to attract those people to SMU when efforts are made.
"I was surprised that in Dallas we weren't viewed negatively," said associate athletic director for Marketing and Public Relations Richard Sweet, the person responsible for the surveys occurring. "It's an opportunity, definitely."
To read the rest of the article, click here:
http://media.www.smudailycampus.com/med ... 0321.shtml
--------------------------------------------------------------------------------
© Copyright 2007 Daily Campus
(Editor's note: please remember to post a link to articles after including an introduction, as publications make revenue off traffic numbers on their sites.)
Survey says...
Athletic department surveys reveal thoughts on all things SMU
By: Mark Norris, Editor In Chief, [email protected]
Posted: 7/2/07
Half of SMU students have either a positive or somewhat positive impression of SMU Athletics according to a research study conducted by the SMU Athletic Department in April 2007. But nearly 30 percent have a negative view of the athletic programs on the Hilltop.
The survey was the first comprehensive market research survey conducted in the history of the department and polled three groups: students, stakeholders (alumni, season ticket holders and Mustang Club members) and unaffiliated Dallas area residents.
Stakeholder numbers were slightly better with nearly 60 percent having a positive impression with less than 5 percent having a negative view.
Sixty five percent of Dallas area respondents had a positive or somewhat positive impression - the highest of any of the three groups. Again, less than 5 percent of residents had a negative view. But the report notes that the positive impressions do not translate into interest in SMU Athletics. Rather, the numbers suggest that it should be easier to attract those people to SMU when efforts are made.
"I was surprised that in Dallas we weren't viewed negatively," said associate athletic director for Marketing and Public Relations Richard Sweet, the person responsible for the surveys occurring. "It's an opportunity, definitely."
To read the rest of the article, click here:
http://media.www.smudailycampus.com/med ... 0321.shtml
--------------------------------------------------------------------------------
© Copyright 2007 Daily Campus
(Editor's note: please remember to post a link to articles after including an introduction, as publications make revenue off traffic numbers on their sites.)
