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from the S.M.U. blog (Kate Hairopolous) on the DMN:

I asked (Richard) Sweet if he was worried about the perception that maybe he was leaving SMU, where attendance and budget problems have plagued the athletic department for some time, because the job of raising the athletic teams' profiles was just too tough.

"Once they see what's happening, I won't worry about that anymore," Sweet responded.

About this campaign, by the way, SMU is being a bit secretive. The school worked with The Richards Group on the creative side and we should start to see the beginnings of it leaking out around mid-August.

pushed back a month huh? I guess they figured the Tech game would sell out anyway, so no sense starting the marketing in July

Hmmm, maybe it was all planned that he comes in, works some magic, then goes back to reality. Hopefully, this little campaign is awesome.

If I were the Richards Group, I would come up with a campaign to make SMU win some football games. Can't miss.