new message from marketing!

[ALEX LIFESON]

http://smuad.blogspot.com/

[smu diamond m]

They believe they've found the way to bring new people in with 2 little pictographs, neither of which SCREAM SMU. Most people don't even know that the Ford Mustang and our Mustang face different directions, even less associates SMU with the running pony accompanied by an arrow.

[mrydel]

Please go to the 11 page thread on the new marketing campaign where most everyone has expressed their opinions and included this blog. This is a campaign to be released in the future, not just a pony and an arrow.

[Stallion]

that may be true-I'll have a little patience. But mrydel would you want that on your car as a bumper sticker? What about a T-Shirt? Leaves me in the least puzzled as to their plans.

[mrydel]

that may be true-I'll have a little patience. But mrydel would you want that on your car as a bumper sticker? What about a T-Shirt? Leaves me in the least puzzled as to their plans.

To be honest I am trying to figure out what to go with for personalized plates and I am now considering "ponyup"

But, I am not saying this will be a revival of Mustang Mania. I am just saying how wasteful it is sit and bad mouth the campaign and specifically to call the marketing department and bad mouth the campaign when the campaign has not yet been introduced. You yourself say you are puzzled, and so am I, but we do have one person on board that has seen more of the product than any of the rest of us and he says that he is impressed. I am just willing to wait and see. Just remember that even though we all want excellence, Mustang Mania may be hard to match. But duplicating what has been done for the last 20 years would only take sitting on ones butt.

[George S. Patton]

Why don't we decide if this is a good thing after it's gone full-throttle. Is there a chance the panic mongers can suck it up for just a few days until it's really going?

But then, that might be asking for camelot. Good Lord.

[PonyKai]

Say isn't that what Stallion and mrydel just said?

[Special_Delivery_Smu_Fans]

re: "To be honest I am trying to figure out what to go with for personalized plates and I am now considering "ponyup"

[PK]

I know we are all fond of the term PonyFans, but please remember we are the SMU MUSTANGS!

[MrMustang1965]

Why don't we decide if this is a good thing after it's gone full-throttle. Is there a chance the panic mongers can suck it up for just a few days until it's really going?

I will take a 'wait-and-see' attitude regarding the "Pony Up" marketing campaign.

As for a license plate, here's the best of 'em all. Yes, I did renew it for another year.

[tmustangp]

They believe they've found the way to bring new people in with 2 little pictographs, neither of which SCREAM SMU. Most people don't even know that the Ford Mustang and our Mustang face different directions, even less associates SMU with the running pony accompanied by an arrow.

like most ad campaigns, this needs time.. SMU wasn't going to spend milions of dollars to come up w/ the next "where's the beef" ad.

This is a campaign that will continue throughout the year and if successful into next year. It is not meant to be a office water fountain topic w/ these two graphics..

Patience is key, we have all waited 20 yrs for a winning football team, I think we can wait a few months for the ad campaign.

[Bergermeister]

Well, "they" should have used some of the "good stuff" of the campaign for the cover of the media guide. Instead, we are sending out a solid white cover with "horse arrow" on the cover. That's it. The pocket schedules... "horse arrow"... Say what you want... this is downright stupid. I guess since the hay is in the barn on this fiasco, we can throw out some ideas for the 2008 season.

[mrydel]

I would say rather than beating up on a program that has not yet begun, lets concentrate on finding out who is responsible for the theory that screaming at people sells cars and hang them, and finding out who determined that sex sells and give them a medal.

[BrianTinBigD]

Pretty weak is all I can say. Then again, the replacement for Sweet was really weak! I question the thought process for hiring a new Director of marketing after Sweet has told Orsini that he is leaving SMU for a bigger paycheck(knowing the stupid Pony Up campaign is on the way). Immediately, Orsini knows that if you want people to fill the stadium you hire the marketing genius behind the latest marketing campaign for the flower and vegetable zoo in Dallas. I think this years Arboretum campaign was "Come watch grass grow for $8."

[Pony4Life]

... we are sending out a solid white cover with "horse arrow" on the cover. That's it...

It's the regular cover, with a white cover OVER it. My first reaction was WTF is THAT? But I talked to a friend of mine who's a coach (at another school) and he pointed out that media guides aren't for the general fan base, and not for the media. Media guides are designed for one group of people: recruits. Every school out there will have multiple images splashed all over their covers, as we usually do. If Recruit X has a dozen media guides sitting on his desk at home, or on the kitchen table, and they all have a busy collection of images, this one definitely will stand out. It's not exactly a flashy homage to Doak Walker, or even Mario Walker, but on a one-time basis, I don't think it's bad at all. I wouldn't have come up with it, either because I'm more traditional or not very creative. Not saying I love it, but I see that "stand out from the rest" angle.