Thrive on or reasonably close to the Hilltop

Back when SMU announced plans to build Ford Stadium on campus, I became convinced mustang football could thrive again if the right coaching staff executing a sensible strategy was added. Of course, admissions standards needed to be (and were) addressed.
Ford Stadium: (football games on-campus in a first class facility) Fans and potential recruits experience SMU, not a historic but rented facility miles from the hilltop.
Football recruiting (staying within 300 miles of Dallas): Keep going after students from Texas and its border states. Talent is abundant in Georgia and Florida (some Cavan era recruits), but recruiting is sales and sales are generally most successful when strong and enduring relationships are established. Unless unique factors exist (alumni's son, etc.), telling the SMU story to kids in SMU's region is most likely to generate a high volume of positive results. SMU's latest recruiting class showed improvement but wasn't remarkable. I believe that SMU's current coaching staff will corral a legitimate top 25-35 recruiting class within four years.
Tailgating/game day atmosphere: friends who attended home games since September 2000 noted that The Boulevard is fun and gets better each year. Winning or highly competitive SMU teams plus smart non-conference opponent (Texas Tech, Oklahoma State) selection are critical for filling the Ford Stadium. The hilltop's enjoyable pre and post game (on-campus) atmosphere wins friends too. Guests linger.
Camps: Kids (future recuits and fans) who attend football camp at SMU are likely to come from communities within convenient driving distance of the hilltop. SMU's campus will leave lasting positive memories.
Future conference affiliation and conference mates: I believe that SMU should strive for geographical integrity. That doesn't say hug UNT or Arkansas State, it means that I absolutely prefer western CUSA schools and eastern WAC schools over any other even slightly realistic scenarios. It is my hope that when the conference restructuring dust settles, 85% of SMU's conference/non-conference football opponents campuses are located within 300-400 miles of the hilltop.
Thrive on or reasonably close to the hilltop!
Ford Stadium: (football games on-campus in a first class facility) Fans and potential recruits experience SMU, not a historic but rented facility miles from the hilltop.
Football recruiting (staying within 300 miles of Dallas): Keep going after students from Texas and its border states. Talent is abundant in Georgia and Florida (some Cavan era recruits), but recruiting is sales and sales are generally most successful when strong and enduring relationships are established. Unless unique factors exist (alumni's son, etc.), telling the SMU story to kids in SMU's region is most likely to generate a high volume of positive results. SMU's latest recruiting class showed improvement but wasn't remarkable. I believe that SMU's current coaching staff will corral a legitimate top 25-35 recruiting class within four years.
Tailgating/game day atmosphere: friends who attended home games since September 2000 noted that The Boulevard is fun and gets better each year. Winning or highly competitive SMU teams plus smart non-conference opponent (Texas Tech, Oklahoma State) selection are critical for filling the Ford Stadium. The hilltop's enjoyable pre and post game (on-campus) atmosphere wins friends too. Guests linger.
Camps: Kids (future recuits and fans) who attend football camp at SMU are likely to come from communities within convenient driving distance of the hilltop. SMU's campus will leave lasting positive memories.
Future conference affiliation and conference mates: I believe that SMU should strive for geographical integrity. That doesn't say hug UNT or Arkansas State, it means that I absolutely prefer western CUSA schools and eastern WAC schools over any other even slightly realistic scenarios. It is my hope that when the conference restructuring dust settles, 85% of SMU's conference/non-conference football opponents campuses are located within 300-400 miles of the hilltop.
Thrive on or reasonably close to the hilltop!