TCU's internet PR campaign

From a Toad on the CUSA board below. If our AD said the things he is attributing, SMU needs a complete new administration right now. TCU better not get complacent. As down as we have been, I think SMU has a better coach and a better football facility than TCU right now. I'd take Bennett over Patterson any day. Stadiums are no comparison.
"Let me put it just like the A.D.'s from TCU and SMU put it on local radio in recent weeks.
1 -- The two schools have vastly different athletic goals.
SMU is just trying to get its football program back on its feet, which it hasn't been able to do since the death penalty. SMU football has been a laugh since then. Oh, they have a real nice on-campus stadium, but it's small, and unless Texas Tech comes to town they don't have a prayer of coming close to filling it up.
Meanwhile, TCU over the past five years has been one of the top football programs in the nation. Five bowls, four wins, and there are less than 20 teams that have gone to five bowls in the last five years. TCU has also put a lot of money into its athletic programs with the expressed goal of being accepted into the big-time conferences.
2 -- It's all about timing.
None of these changes are going to last 100 years. They'll last for the next round of TV packages. Then this will all start anew.
At this time, SMU football is in shambles. TCU football is hot. That means SMU has no appeal to any potential major conference while TCU does. Maybe next time around things will be different, but we're talking about today. And that's the way things are today. (Seven or eight years ago, you wouldn't even think about Marshall; but today, C-USA has to have some oogling eyes pointed at MU.) TCU has been told over the phone that if it were further east that it wouldn't have to worry about trying to find a home, that it would be taken care of. It's biggest problem at this point in time is its location.
3 -- SMU A.D. says pairing wouldn't make sense for either school.
SMU, for whatever its worth, at least had talks with the likes of Navy, Rice, etc., about forming a conference. SMU's A.D. also said a regional conference would make a lot of sense for SMU, but he expressly noted that TCU was not part of any of those conversations. As he put it, "TCU has more national goals." As he pointed out, TCU right now wouldn't and shouldn't be limiting itself to regional interests. TCU has to strike while the iron is hot.
4 -- History shows why SMU and TCU aren't necessarily linked at the hip.
TCU and UNLV were supposedly the two targets of interest for the original eight members of the WAC (now the MWC). But when they issued invitations, they invited every swining **** from west of the Mississippi and they're conference got weighed down by a load of dead weight.
When those eight broke away, they took UNLV with them (replacing UTEP). They wanted only eight. Now, they're talking expansion, but unlike what everybody is saying, they aren't looking for four teams to get to 12. Right now, they are focused on adding one school to get to nine teams (supposedly for ease of scheduling). TCU is right there on their list, right at the top. (And for what you hear about UH and Rice possibly being of interest to the MWC, you can forget all that bull. The only way they would ever be of interest to the MWC is if the Pac 10 came and stole BYU.)
But when C-USA was looking to add an 11th footballs school, you didn't see them jumping on an SMU bandwagon. Which, if you locked yourself into geographical thinking, that would have been a natural since they were so quick to bring in TCU. And it would have given them a 12th team, enough for a title game. But it didn't happen. Why? SMU has nothing to offer your conference. TCU did. TCU made commitments that SMU wouldn't make, and still won't. With the help of ESPN, TCU's made even more commitments, like putting on a bowl game. And TCU made commitments in other sports, building a state-of-the-art baseball stadium (SMU doesn't even play baseball), and making a huge upgrade in women's basketball (surpassing SMU) and showing that it was willing to spend to be a player in men's basketball (which is struggling, but far outdraws SMU's basketball in attendance).
Also, when a conference looks at the Metroplex, they know that neither school can promise to deliver the entire Metroplex via TV crowds. Only UT and A&M could do that. Together, TCU and SMU don't match either UT or A&M, but TCU can deliver more than SMU. But a conference still wants a presence in that media market -- and a door to recruiting Texas high schools. Taking one school from that media market opens that market. Taking two from that market doesn't do anymore than taking one. So you take one and open the door, and save that other spot in your conference to open a door somewhere else."
"Let me put it just like the A.D.'s from TCU and SMU put it on local radio in recent weeks.
1 -- The two schools have vastly different athletic goals.
SMU is just trying to get its football program back on its feet, which it hasn't been able to do since the death penalty. SMU football has been a laugh since then. Oh, they have a real nice on-campus stadium, but it's small, and unless Texas Tech comes to town they don't have a prayer of coming close to filling it up.
Meanwhile, TCU over the past five years has been one of the top football programs in the nation. Five bowls, four wins, and there are less than 20 teams that have gone to five bowls in the last five years. TCU has also put a lot of money into its athletic programs with the expressed goal of being accepted into the big-time conferences.
2 -- It's all about timing.
None of these changes are going to last 100 years. They'll last for the next round of TV packages. Then this will all start anew.
At this time, SMU football is in shambles. TCU football is hot. That means SMU has no appeal to any potential major conference while TCU does. Maybe next time around things will be different, but we're talking about today. And that's the way things are today. (Seven or eight years ago, you wouldn't even think about Marshall; but today, C-USA has to have some oogling eyes pointed at MU.) TCU has been told over the phone that if it were further east that it wouldn't have to worry about trying to find a home, that it would be taken care of. It's biggest problem at this point in time is its location.
3 -- SMU A.D. says pairing wouldn't make sense for either school.
SMU, for whatever its worth, at least had talks with the likes of Navy, Rice, etc., about forming a conference. SMU's A.D. also said a regional conference would make a lot of sense for SMU, but he expressly noted that TCU was not part of any of those conversations. As he put it, "TCU has more national goals." As he pointed out, TCU right now wouldn't and shouldn't be limiting itself to regional interests. TCU has to strike while the iron is hot.
4 -- History shows why SMU and TCU aren't necessarily linked at the hip.
TCU and UNLV were supposedly the two targets of interest for the original eight members of the WAC (now the MWC). But when they issued invitations, they invited every swining **** from west of the Mississippi and they're conference got weighed down by a load of dead weight.
When those eight broke away, they took UNLV with them (replacing UTEP). They wanted only eight. Now, they're talking expansion, but unlike what everybody is saying, they aren't looking for four teams to get to 12. Right now, they are focused on adding one school to get to nine teams (supposedly for ease of scheduling). TCU is right there on their list, right at the top. (And for what you hear about UH and Rice possibly being of interest to the MWC, you can forget all that bull. The only way they would ever be of interest to the MWC is if the Pac 10 came and stole BYU.)
But when C-USA was looking to add an 11th footballs school, you didn't see them jumping on an SMU bandwagon. Which, if you locked yourself into geographical thinking, that would have been a natural since they were so quick to bring in TCU. And it would have given them a 12th team, enough for a title game. But it didn't happen. Why? SMU has nothing to offer your conference. TCU did. TCU made commitments that SMU wouldn't make, and still won't. With the help of ESPN, TCU's made even more commitments, like putting on a bowl game. And TCU made commitments in other sports, building a state-of-the-art baseball stadium (SMU doesn't even play baseball), and making a huge upgrade in women's basketball (surpassing SMU) and showing that it was willing to spend to be a player in men's basketball (which is struggling, but far outdraws SMU's basketball in attendance).
Also, when a conference looks at the Metroplex, they know that neither school can promise to deliver the entire Metroplex via TV crowds. Only UT and A&M could do that. Together, TCU and SMU don't match either UT or A&M, but TCU can deliver more than SMU. But a conference still wants a presence in that media market -- and a door to recruiting Texas high schools. Taking one school from that media market opens that market. Taking two from that market doesn't do anymore than taking one. So you take one and open the door, and save that other spot in your conference to open a door somewhere else."