More media attention

[CA Mustang]

9. SMU
For all the talk about Houston, all the respect given to East Carolina, and all the interesting games that teams like Tulsa, Southern Miss, and UCF have been involved in, SMU has quietly snuck up on the rest of Conference USA and could win the West. June Jones hasn’t exactly brought Hawaii to Dallas, but the passing game is solid, the team has played well in crunch time, and now, with Houston’s loss to UCF, the Mustangs will play for the title if they can beat Marshall and Tulane. While the team isn’t that great, the defense has been consistently mediocre, and got ripped up by UTEP last week, but the close wins are coming with five coming by eight points or fewer. On the flip side, SMU lost to Washington State and Navy in overtime. There’s still a lot of work to be done, but for a program that was among the worst in America just a few years ago, this has been all the long suffering fans could hope for.
http://cfn.scout.com/2/920509.html

[SmooBoy]

program that was among the worst in America just a few years ago

Guess he meant months.