SMU No. 3 Non-BCS School in Total Revenue

[Stallion]

according to this report. Stadium Suites, Boulevard Rentals must be included. TCU No. 1, BYU No. 2

http://ncaabbs.com/showthread.php?tid=420005

[Stallion]

Full SMU report from primary source:

http://ope.ed.gov/athletics/InstDetails ... 343220414d

[mustangdm]

Aren't we in the red?

[mrydel]

If we were allowed to count the amount that Mestengo/One Trick Pony picks up in bar tabs we would be pushing the top.

[RE Tycoon]

Aren't we in the red?

This is a revenue ranking, not profit.

[RE Tycoon]

Interesting breakdown per sport. Men's basketball is far and away the most expensive sport to operate on a per participant basis. Not sure if they fly in private jets or commercial, but if it is charter, I imagine that is the reason for the extraordinary cost (spreading the cost over 13 kids instead of a whole football team, also more trips).

Taking the above into consideration. It'd be nice if we saw some sort of results from a program that spends four times more per participant than the second most expensive per participant sport.

And to answer the question above about the athletic department being in the red, this would indicate we are $8.2 million in the hole for '08-'09. I believe that is the correct number because I don't understand the unallocated expense and revenue line items, maybe someone could clarify. I could be interpreting the numbers all wrong.

[Mexmustang]

This was the football season 2008. I was surprised how poorly Ole Miss and Miss. State did. Given our improvement in football in 2010, hopefully a bowl and conference championship game, we could really improve on our number. Given Texas' ranking, I wonder what their incentive would be to move from the Big XII. Hard to believe the proud schools of the Big Ten would be willing to cut such a sweet (dispraportionate) deal for Texas, even if the "pie" grows larger.

My experience with "unallocated expenses" is that these are expenses that don't go away, even if you close the activity that produces the revenue--generally a somewhat arbitrary allocation of overhead spread out over several business units or in the case of the the university, several "schools" and activities.

[Red+BlueDude]

These numbers undoubtedly are skewed — a lot — by the money donated by the Circle of Champions for Coach J's salary.

[Topper]

Aren't we in the red?

I don't know how they do the books these days, but in the 80s, as I remember, athletic department "costs" included the tuition that was paid into the university's general revenues. Conversely, UT and the state schools' net income producing athletic departments don't factor in the cost of tuition, fees, etc the state picks up, so it is hard to say exactly how much in the black their departments really are.

[NavyCrimson]

Here's another listing from Orlando: http://blogs.orlandosentinel.com/sports ... l-you.html

[EastStang]

Obviously contributions are part of revenues. Look at the revenues for womens sports. $9 Million?

[Otto]

Absolutely we're in the red. Only a handful of athletic departments in the entire country break even.

I find the numbers hard to believe, though, considering the relative size of our student body and alumni/fan base.

[CalallenStang]

athletic department "costs" included the tuition that was paid into the university's general revenues.

Correct today as well.

Also, as you will see when the expense numbers come out, SMU athletic department revenues = SMU athletic department expenses. Not sure how that happens every single year, but it does...