Running the numbers...

Could someone, Froggie or otherwise please explain how a move to the MWC benefits them? I am very curious and have asked this question numerous times, and still haven't figured this out. As it so happens, the company I work for is a major sponsor of college sports, and I do get all the numbers for advertising, and from what I'm hearing and what I'm seeing, this much is certain:
1) The CUSA's contracts will probably be negotiated down.
2) There is no way the MWC will get a BCS bid. In fact, despite all the hand-wringing about quality of Big East ball, the Big East won't lose it's bid. For one, without the northeast markets, my company wouldn't pay nearly as much money. Secondly, even if the Big East loses it's bid, there is no way it's going to the MWC, I'm looking at Neilson numbers and the WAC, a league I was never a fan of, is outdrawing it. If we're not paying top dollar to advertise on the WAC, there is little chance that the next MWC contract, even with Boise, Fresno, TCU and Hawaii added is going to be much better, if any better than the watered-down CUSA deal. So this realistically can't be a BCS or financial move.
3) Travel costs are going to be much higher. I hear the number $200,000 kicked around. Somebody's dreaming. Sending the women's tiddywinks and men's solo synchronized swimming teams (or whatever) to Utah every year adds up quickly; it is the primary reason cited by TCU for leaving the WAC.
4) The East Coast media, oh-so-influential in polls and bowls, the last time I checked, was on the east coast (hence the name- clever how that worked out). Playing games in the Mountain time zone, even if you pef a few mid-week games, isn't exactly going to provide more exposure to the media.
4) The recruiting footprint is weird. I know virtually nothing about the advantages of playing schools another time zone away will do for a program, so I'll just say it looks like this doesn't help.
5) TCU would be THE mover and shaker in the CUSA, a top level program that gets plenty of respect. The MWC is owned by BYU, AF and to a lesser degree CSU, with BYU being the driver. TCU isn't about to supplant BYU from the drivers seat, and BYU is the only MWC program who is a serious threat to join the BCS. Also these same MWC teams left TCU out to dry several years ago. Does TCU think that they'll be treated better this time?
6) SOS can't be it either. The new CUSA may have a few weak teams, but after all, TCU had Army on the Schedule and played nobody OOC. It seems to me that TCU would want four or five winnable games on the schedule in conference, and be free to schedule tougher OOC mathcups; plus the CUSA just added Marshall (tough program), Central Florida (up-and-coming), to USM (always tough) and ECU, (down now, but will be back). Memphis and Houston look improved as well.
I just don't see how a move helps TCU. I frankly couldn't care less if the Frogs stay or go- they haven't been in league with us for a few years, and the republic survived. Frankly, it isn't an enjoyable rivalry anymore, and not because we've been doing badly. It just doesn't matter anymore and has become bitter. However, thus far TCU has made impressive strides and has shown a commitment to it's athletics programs, and has made smart moves. Obviously, they have to look at everything. However, I don't see any angle where this deal would make sense. Somebody please explain it...
1) The CUSA's contracts will probably be negotiated down.
2) There is no way the MWC will get a BCS bid. In fact, despite all the hand-wringing about quality of Big East ball, the Big East won't lose it's bid. For one, without the northeast markets, my company wouldn't pay nearly as much money. Secondly, even if the Big East loses it's bid, there is no way it's going to the MWC, I'm looking at Neilson numbers and the WAC, a league I was never a fan of, is outdrawing it. If we're not paying top dollar to advertise on the WAC, there is little chance that the next MWC contract, even with Boise, Fresno, TCU and Hawaii added is going to be much better, if any better than the watered-down CUSA deal. So this realistically can't be a BCS or financial move.
3) Travel costs are going to be much higher. I hear the number $200,000 kicked around. Somebody's dreaming. Sending the women's tiddywinks and men's solo synchronized swimming teams (or whatever) to Utah every year adds up quickly; it is the primary reason cited by TCU for leaving the WAC.
4) The East Coast media, oh-so-influential in polls and bowls, the last time I checked, was on the east coast (hence the name- clever how that worked out). Playing games in the Mountain time zone, even if you pef a few mid-week games, isn't exactly going to provide more exposure to the media.
4) The recruiting footprint is weird. I know virtually nothing about the advantages of playing schools another time zone away will do for a program, so I'll just say it looks like this doesn't help.
5) TCU would be THE mover and shaker in the CUSA, a top level program that gets plenty of respect. The MWC is owned by BYU, AF and to a lesser degree CSU, with BYU being the driver. TCU isn't about to supplant BYU from the drivers seat, and BYU is the only MWC program who is a serious threat to join the BCS. Also these same MWC teams left TCU out to dry several years ago. Does TCU think that they'll be treated better this time?
6) SOS can't be it either. The new CUSA may have a few weak teams, but after all, TCU had Army on the Schedule and played nobody OOC. It seems to me that TCU would want four or five winnable games on the schedule in conference, and be free to schedule tougher OOC mathcups; plus the CUSA just added Marshall (tough program), Central Florida (up-and-coming), to USM (always tough) and ECU, (down now, but will be back). Memphis and Houston look improved as well.
I just don't see how a move helps TCU. I frankly couldn't care less if the Frogs stay or go- they haven't been in league with us for a few years, and the republic survived. Frankly, it isn't an enjoyable rivalry anymore, and not because we've been doing badly. It just doesn't matter anymore and has become bitter. However, thus far TCU has made impressive strides and has shown a commitment to it's athletics programs, and has made smart moves. Obviously, they have to look at everything. However, I don't see any angle where this deal would make sense. Somebody please explain it...