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Reports on PAC 12 reflect on what might have been and that they won't be a driver in next round of realignments. Comments on shaky Big XII and Larry Scott's interesting philosophy on forced conference revenue sharing.

http://sportsillustrated.cnn.com/2011/w ... alignment/

"When you have one member in bed with a multi-billion dollar partner that happens to have a tremendous influence over not only the finances of the sport in the form of TV revenues in the billions, but also in the narrative of that sport by determining which universities get national exposure every week, it's an imperfect situation for member schools. ...

But broadening the customer base and building a national brand is in direct conflict to a conference affiliation and the other members of the conference. While Texas A&M, OU, OSU, Baylor, ISU, KSU, Missouri, Texas Tech, and Kansas are working toward building the brand of the Big 12, Texas and ESPN are off building the Longhorn brand."

http://www.teamspeedkills.com/2011/8/1/ ... umors-news