Marketing

I was in Frisco yesterday and went into Rally House for the first time. Very impressive selection of the major Texas colleges, except SMU. UT, A&M, TT, TCU and OU were all VERY well represented. Then you had little ol' SMU in the corner with a few t shirts??
I started chatting with the manager and I asked him why they have such a vast supply of TCU merchandise and so little for SMU. He said he has no problem moving his SMU stuff, it's just the powers that be at SMU are so conservative when it comes to what distributors they will allow to print/make SMU merchandise. He said they are by far the worst and that in many cases they don't even ask anymore. He said TCU is very easy to work with and that they get it from a marketing standpoint. Without being rude, he basically said SMU doesn't. He also mentioned Baylor as being difficult. It was just depressing to have a major college merchandise retail store only 30 minutes away from our school and to have 1/5 of the store purple with the rest UT, A&M, TT and OU. Then you have to pull out a map to find the few SMU items.
I started chatting with the manager and I asked him why they have such a vast supply of TCU merchandise and so little for SMU. He said he has no problem moving his SMU stuff, it's just the powers that be at SMU are so conservative when it comes to what distributors they will allow to print/make SMU merchandise. He said they are by far the worst and that in many cases they don't even ask anymore. He said TCU is very easy to work with and that they get it from a marketing standpoint. Without being rude, he basically said SMU doesn't. He also mentioned Baylor as being difficult. It was just depressing to have a major college merchandise retail store only 30 minutes away from our school and to have 1/5 of the store purple with the rest UT, A&M, TT and OU. Then you have to pull out a map to find the few SMU items.