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SMU YETI Cooler | Licensing Question

Posted:
Thu Aug 15, 2013 1:23 pm
by SMU1523
Preparing for Boulevarding this season, I want to purchase a YETI. I logged on to their site and looked through their collegiate editions. I found Texas, TAMU, Tech and TCU, but did not find SMU. What would it take for SMU to license out their logo for YETI to sale? Who do I need to email? I imagine SMU fans would purchase this cooler because we are a fan base that spends more on tailgating than most fan bases across the country...
I have heard rumors that we are a difficult school to deal with when it comes to licensing. I do not know how much validity there is to that rumor. Any direction to making this happen would help...
Thanks!
http://store.yeticoolers.com/official-tcu-coolers/
Re: SMU YETI Cooler | Licensing Question

Posted:
Thu Aug 15, 2013 1:27 pm
by gostangs
I belive Brad Sutton in the athletic department is the right guy to speak with about this. I have also heard the "SMU is difficult to work with" is old news and no longer the case.
Also Mitch Witten in external affairs is a resource if you get stonewalled.
While you are at it - ask him about corn hole (bean bag game). Was looking for us on line for one of those and only saw big state schools.
Re: SMU YETI Cooler | Licensing Question

Posted:
Thu Aug 15, 2013 1:40 pm
by SMU1523
I sent an email to Brad Sutton... Details to follow...
Re: SMU YETI Cooler | Licensing Question

Posted:
Thu Aug 15, 2013 1:50 pm
by ponyinNC
I'd purchase one as well.
Re: SMU YETI Cooler | Licensing Question

Posted:
Thu Aug 15, 2013 1:52 pm
by lwjr
I am guessing on this based on a couple of marketing classes from way back when. Yeti probably has to make and sell X amount in order for this particular product to be profitable maybe they don't think that happens with the SMU brand on a Yeti. I hope that is not the case, I would certainly buy one.
Re: SMU YETI Cooler | Licensing Question

Posted:
Thu Aug 15, 2013 2:07 pm
by PonyTime
I don't think I have ever paid $300-$500 for a cooler.
Never head of Yeti - they must be nice coolers...
Re: SMU YETI Cooler | Licensing Question

Posted:
Thu Aug 15, 2013 2:12 pm
by mrydel
People have claimed to see them but it is
not believed by most that they even really exist.
Re: SMU YETI Cooler | Licensing Question

Posted:
Thu Aug 15, 2013 3:37 pm
by SMU21TCU10
PonyTime wrote:I don't think I have ever paid $300-$500 for a cooler.
Never head of Yeti - they must be nice coolers...
It really is worth it in certain situations. I have one that I used to use on our offshore/bay fishing boats. Kept the ice all day, may have even froze the beer.
Re: SMU YETI Cooler | Licensing Question

Posted:
Thu Aug 15, 2013 3:52 pm
by PK
Re: SMU YETI Cooler | Licensing Question

Posted:
Thu Aug 15, 2013 4:06 pm
by ponyboy
ponyinNC wrote:I'd purchase one as well.
Me too. Those coolers are amazing.
Re: SMU YETI Cooler | Licensing Question

Posted:
Thu Aug 15, 2013 4:20 pm
by bubba pony
Re: SMU YETI Cooler | Licensing Question

Posted:
Thu Aug 15, 2013 5:15 pm
by SMU1523
Brad Sutton said they would need a simple request from YETI. If you are interested in purchasing a SMU YETI Cooler please send them a note via their request form (link below).
http://www.yeticoolers.com/pages/Contact-Request-Form.htmlIf they see interest in a SMU Cooler from our fan base they will probably contact SMU for licensing and start producing them...
Re: SMU YETI Cooler | Licensing Question

Posted:
Thu Aug 15, 2013 5:16 pm
by SMU1523
Brad Sutton said they would need a simple request from YETI. If you are interested in purchasing a SMU YETI Cooler please send them a note via their request form (link below).
http://www.yeticoolers.com/pages/Contact-Request-Form.htmlIf they see interest in a SMU Cooler from our fan base they will probably contact SMU for licensing and start producing them...
Re: SMU YETI Cooler | Licensing Question

Posted:
Thu Aug 15, 2013 5:16 pm
by ponyboy
Make sure to set up financing arrangements with your banker prior to purchase.
Re: SMU YETI Cooler | Licensing Question

Posted:
Thu Aug 15, 2013 7:29 pm
by PlanoStang