Why 1 Sports Conf Had to Build a Brand From Scratch
Posted: Fri Sep 13, 2013 9:56 amAD Age:
"What's in a name? Plenty when the future of a beleaguered college sports conference depends on creating a new brand and logo from scratch, said Mike Aresco, commissioner of the new American Athletic Conference."
http://adage.com/article/cmo-strategy/b ... ce/244087/
"One other positive sign: The American is close to signing a new marketing merchandising deal with IMG, said Mr. Aresco. IMG spokesman Andrew Giangola declined to comment."
"What's in a name? Plenty when the future of a beleaguered college sports conference depends on creating a new brand and logo from scratch, said Mike Aresco, commissioner of the new American Athletic Conference."
http://adage.com/article/cmo-strategy/b ... ce/244087/
"One other positive sign: The American is close to signing a new marketing merchandising deal with IMG, said Mr. Aresco. IMG spokesman Andrew Giangola declined to comment."