I'm all for crazy alternates/throwbacks/fauxbacks, and I agree 100% that this sh_t somehow matters to recruits, but you must be naive if you think these uniforms are anything more than a chance to wear something different. October was "let's see how crazy we can get with pink" month and then we roll right into November "wear crazy red white and blue and camo...for the veterans of course" month. Not 10 years ago, it was putting a little American flag sticker on the helmet, but each new season, it's become more about seeing how far they can push the line. Are you telling me that no one cared about veterans from the 1920's-2000's? Of course they did, but now it's become part of the business to use it as an excuse to roll out "sick" new uniforms. At least when baseball teams do "Green for St Patricks Day" in March, it is more to celebrate a fun holiday than to feign support for a worthy cause.
Look at this fool, Mike London of UVA, and what he wore last year:

How about throughout the game, the jumbotron shows various players introducing themselves and thanking a veteran they personally know? Would cost nothing, and it would mean something. Or a school could ask that fans donate money to a veterans group (Wounded Warrior Project), instead of just selling camo-themed hats with the school logo? Nah, people love the hats...it shows they support veterans, duh!
Come up with crazy transformer/bug's life/future uniforms, but quit trying to convince me it's for a cause.