I know b12 alignment discussions are much more fun, but here's some great info around the payouts (sorry if already posted):
http://big12fanatics.com/college-football-playoff-revenue-finance-schminance/
It's a big investment.
Takeaways
A lot will be discussed over the next month to years in regards to how the Big 12 can put a champion into the mix, including today when the Big 12 Athletic Directors met to begin discussions. However, one thing that is not an issue is revenue.
Even without being in the playoff mix, the Big 12 takes home more revenue per team than the other Power Five conferences in years when the Sugar Bowl is hosting the Big 12 and SEC. The issue isn’t really revenue then, it is exposure. While any of the New Year’s Six Bowls are going to be high exposure, the four teams at the top will be talked about ad nauseum for a month and playing in them is the only way to play a 15th game and win championships.
Additionally, any discussions revolving around expansion to have a conference championship game will need to take into effect the potential loss in revenue that the Big 12 will undergo. Assuming they’ll get a third team in just because they expand is a stretch, considering only one conference out of four this year pulled that off.
The per team revenue the Big 12 is expected to make next year on the playoffs alone is nearly as much as Iowa State made from all of its media revenue prior to realignment. If you believe that the world is about to end for the Big 12 and that a return to 2010 is eminent, you may want to relax for a bit. There is a lot more money at stake now.