Football scheduling

So, I went to the SMU Signing Day event here in Houston today, and someone asked about scheduling. I suspect he was referring to the difficulty of a schedule (not necessarily ours).
Coach Morris basically (and I'm paraphrasing) said the following: Keep a couple of the good rival schools, but make the other two "guarantees". This way we can get the wins, which draws the attention and fans. Once we get that under our belt and we're winning, then we can start scheduling the Florida State's, Georgia's, etc.
Why do I bring this up? Because it seems that there's 2 aisles here; one side wants to schedule tough teams and expect to beat them, because that's who our fan base cares about. The other aisle says schedule softies, get the wins, with the assumption that fans will come later.
Sounds to me, Coach Morris wants a blend of both.
Coach Morris basically (and I'm paraphrasing) said the following: Keep a couple of the good rival schools, but make the other two "guarantees". This way we can get the wins, which draws the attention and fans. Once we get that under our belt and we're winning, then we can start scheduling the Florida State's, Georgia's, etc.
Why do I bring this up? Because it seems that there's 2 aisles here; one side wants to schedule tough teams and expect to beat them, because that's who our fan base cares about. The other aisle says schedule softies, get the wins, with the assumption that fans will come later.
Sounds to me, Coach Morris wants a blend of both.