Well, South Carolina fans always did say that Clemson's vaunted fund-raising machine, IPTAY, stood for I Pay Ten Athletes Yearly.
But in all seriousness, what the hell do these rocket-scientists think the NCAA is to begin with? A buisiness??
Here is USA Today's list of schools by revenue.
http://sports.usatoday.com/ncaa/finances/From what I can tell, EVERY school depended upon donations as part of their revenue - not a single one made money as a 'business' through things like ticket sales, media rights, and licensing (at least, not a public one.)
So from what I can tell, taking donations to pay for student athletes as all the NCAA does anyway.
Big deal.