USA Today: SMU working to make fans, prospects 'Pony Up'
Posted: Fri Dec 18, 2020 12:28 amSMU coach Sonny Dykes understands the situation: You, a random Dallas resident, may have grown up rooting for Texas, or gone to school at Texas A&M, or moved into the city from Oklahoma, Louisiana, California or elsewhere.
In other words, as one random resident of the about 7.5 million in the Dallas-Forth Worth Metroplex, you might not be an SMU fan. But that's OK.
"Look, we don’t have to be your favorite team. We just want to be your second-favorite team," Dykes said. "If you’re an Oklahoma graduate, sure, go to homecoming in Norman. But buy season tickets here."
Since his arrival in 2017, SMU has branded the program around the Metroplex, creating advertising campaigns, erecting billboards and designing uniforms in an effort to reach a specific individual: someone who might not love SMU — someone more attached to another football team, in other words — but definitely loves Dallas.
To read this article in its entirety, CLICK HERE.
In other words, as one random resident of the about 7.5 million in the Dallas-Forth Worth Metroplex, you might not be an SMU fan. But that's OK.
"Look, we don’t have to be your favorite team. We just want to be your second-favorite team," Dykes said. "If you’re an Oklahoma graduate, sure, go to homecoming in Norman. But buy season tickets here."
Since his arrival in 2017, SMU has branded the program around the Metroplex, creating advertising campaigns, erecting billboards and designing uniforms in an effort to reach a specific individual: someone who might not love SMU — someone more attached to another football team, in other words — but definitely loves Dallas.
To read this article in its entirety, CLICK HERE.