PAC Media Rights - A view from the Natatorium Basement

It's no secret that Disney is shopping components of its empire, including ESPN. And it's no secret that Apple wants to be more of a media company. If Apple were to acquire the network, it would not surprise me to see it transform ESPN into more of a combined streaming and traditional cable business model, because ESPN will continue to lose money if it continues to use its current model.
In this context, the proposed PAC deal makes sense for Apple, as it would allow the giant to test the marketability of streaming as a primary means to broadcast games and perhaps move other non-PAC games to streaming it it buys ESPN. A recent study by Deloitte found:
"Around half of Gen Z fans say they have used social media—either to read comments and opinions from others or to interact with others—while watching live events from home. They’re also more likely than those in some older generations to say they’d welcome streaming video on-demand (SVOD) features that allow for more integrated social capabilities, like co-viewing with family and friends while watching live sports and a live social feed right on the screen. Around a third of Gen Z fans would also like the ability to watch the game from an athlete’s point of view and to have access to behind-the-scenes content from athletes as part of the SVOD sports viewing experience."
https://www2.deloitte.com/us/en/insights/industry/media-and-entertainment/immersive-sports-fandom.html?id=us:2ps:3gl:sportfs24:awa:tmt:062723:sports%20viewership%20trends:p:c:kwd-388487751113&gclid=CjwKCAjw_aemBhBLEiwAT98FMriLSramNF6k3nZT9p6mUN_W_plxxjA2fSwH2eB8kHyxklAuxyiNXRoC1coQAvD_BwE
This is difficult for me, as a leather-helmet kind of guy, to understand, but Apple has known this for years. I suggest that if Apple were to acquire ESPN, all of ESPN's P5 conference media packages would pay based upon streaming viewership on a game-by-game basis, rather than uniformly paying for content (i.e., loss-leader games) that the conferences impose in order to have rights to the marquee games. Apple’s PAC proposal appears to be a precursor for this, although it's not nearly all the way there, as it imposes on the PAC the responsibility of divvying up revenues among the members instead of equally splitting them. But is the proposal still too far ahead of the curve and is the PAC willing to be there?
Another thought:
If Apple does not acquire ESPN, it is not beyond the realm of possibility that Disney would simply spin it off, leaving ESPN free to renegotiate these broadcast deals with the hammer of a threatened bankruptcy and rejection of some or all of its current contracts. Bob Iger (Disney CEO) doesn't care. He's obligated to make decisions in the best interests of Disney shareholders, not sports fans.
If this implosion were to occur, the ESPN-tied conferences could not simply run to Fox or CBS, as those networks are likely not in a position (or would even want) to have contracts with every conference. And even if they did, the conferences would surely take a haircut. What would that mean? More deals, where individual schools would have their own contracts or where "elite" conferences would split media revenues based on viewership, leaving their lesser conference mates with a much smaller piece of the pie.
I hate to even fathom a more extreme NFL, semi-pro landscape for college football than we already have, but it’s difficult be an optimist. Maybe I should just enjoy a nice fall day at the stadium and ignore everything else. On the other hand, revenues would be based on performance, not mere affiliation, which isn't a bad thing.
These are academic discussions, as there are so many variables and unknowns, and it's unlikely that any of us are on the boards of Disney or Apple, so we're all speculating. But perhaps we can examine and discuss media rights from a business perspective, and not merely from a Doak Walker-era sports purist point of view. After all, whether we're PAC, AAC, or somewhere else, we'll likely be affected.
Thanking you in advance for your indulgences....
Beat everybody!
In this context, the proposed PAC deal makes sense for Apple, as it would allow the giant to test the marketability of streaming as a primary means to broadcast games and perhaps move other non-PAC games to streaming it it buys ESPN. A recent study by Deloitte found:
"Around half of Gen Z fans say they have used social media—either to read comments and opinions from others or to interact with others—while watching live events from home. They’re also more likely than those in some older generations to say they’d welcome streaming video on-demand (SVOD) features that allow for more integrated social capabilities, like co-viewing with family and friends while watching live sports and a live social feed right on the screen. Around a third of Gen Z fans would also like the ability to watch the game from an athlete’s point of view and to have access to behind-the-scenes content from athletes as part of the SVOD sports viewing experience."
https://www2.deloitte.com/us/en/insights/industry/media-and-entertainment/immersive-sports-fandom.html?id=us:2ps:3gl:sportfs24:awa:tmt:062723:sports%20viewership%20trends:p:c:kwd-388487751113&gclid=CjwKCAjw_aemBhBLEiwAT98FMriLSramNF6k3nZT9p6mUN_W_plxxjA2fSwH2eB8kHyxklAuxyiNXRoC1coQAvD_BwE
This is difficult for me, as a leather-helmet kind of guy, to understand, but Apple has known this for years. I suggest that if Apple were to acquire ESPN, all of ESPN's P5 conference media packages would pay based upon streaming viewership on a game-by-game basis, rather than uniformly paying for content (i.e., loss-leader games) that the conferences impose in order to have rights to the marquee games. Apple’s PAC proposal appears to be a precursor for this, although it's not nearly all the way there, as it imposes on the PAC the responsibility of divvying up revenues among the members instead of equally splitting them. But is the proposal still too far ahead of the curve and is the PAC willing to be there?
Another thought:
If Apple does not acquire ESPN, it is not beyond the realm of possibility that Disney would simply spin it off, leaving ESPN free to renegotiate these broadcast deals with the hammer of a threatened bankruptcy and rejection of some or all of its current contracts. Bob Iger (Disney CEO) doesn't care. He's obligated to make decisions in the best interests of Disney shareholders, not sports fans.
If this implosion were to occur, the ESPN-tied conferences could not simply run to Fox or CBS, as those networks are likely not in a position (or would even want) to have contracts with every conference. And even if they did, the conferences would surely take a haircut. What would that mean? More deals, where individual schools would have their own contracts or where "elite" conferences would split media revenues based on viewership, leaving their lesser conference mates with a much smaller piece of the pie.
I hate to even fathom a more extreme NFL, semi-pro landscape for college football than we already have, but it’s difficult be an optimist. Maybe I should just enjoy a nice fall day at the stadium and ignore everything else. On the other hand, revenues would be based on performance, not mere affiliation, which isn't a bad thing.
These are academic discussions, as there are so many variables and unknowns, and it's unlikely that any of us are on the boards of Disney or Apple, so we're all speculating. But perhaps we can examine and discuss media rights from a business perspective, and not merely from a Doak Walker-era sports purist point of view. After all, whether we're PAC, AAC, or somewhere else, we'll likely be affected.
Thanking you in advance for your indulgences....
Beat everybody!