NIT TV Exposure?

[max the wonder dog]

The ratings may underwhelm in comparative terms, but in absolute terms it was a smashing success -- 1.3 million people watching.

This game, and earlier games were SMU advertorials. The audience demographics included:

> Kids who love to play basketball and, at an early age, already are thinking about the college teams they want to play for when they are older.

> Potential students who want to enjoy a big time athletic experience while they are in college and think that being in the MOB would be exciting. These kids are also likely to support Mustang Football, given a reason to do do.

> Alumni, who now have a renewed interest in the university and are more likely to Pony Up (pun intended) when asked to support academics or join the Mustang Club.

> The Dallas community, leading to more demand for tickets, more t-shirt fans, and an opening for the football program to gain local fan support, when they deserve it.

With apologies to Malcolm Gladwell, this may be the Tipping Point SMU Athletics has been crying out for.

P.S. God Bless Larry Brown, his staff, and the great kids who unselfishly bought into his approach.

P.P.S. W and Clinton looked like they were having fun last night. Maybe they will get together when Arkansas comes to Moody next season.