Interesting headline

Here's the headline on the Associated Press version of the story:
"Ex-Notre Dame coach Doherty takes over at SMU"
OK, so it says who got the job. My problem with it is the "Ex-Notre Dame" part. If they want to use his past to identify Coach Doherty, great. BUT HOW DOES THE FOCUS CENTER ON HIS NOTRE DAME TENURE INSTEAD OF SOMETHING UNC-RELATED?
Confusing.
"Ex-Notre Dame coach Doherty takes over at SMU"
OK, so it says who got the job. My problem with it is the "Ex-Notre Dame" part. If they want to use his past to identify Coach Doherty, great. BUT HOW DOES THE FOCUS CENTER ON HIS NOTRE DAME TENURE INSTEAD OF SOMETHING UNC-RELATED?
Confusing.