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For those wondering about the new ad campaign for basketball, here's a peek at a few concepts for print ads that may (or may not) be chosen.

On http://www.harbenpictures.com/pages/adv ... g%201.html, see the first four photos on the seventh row.

On http://www.harbenpictures.com/pages/adv ... g%202.html, see the first four photos on the third row.

CA Mustang wrote:For those wondering about the new ad campaign for basketball, here's a peek at a few concepts for print ads that may (or may not) be chosen.

On http://www.harbenpictures.com/pages/adv ... g%201.html, see the first four photos on the seventh row.

On http://www.harbenpictures.com/pages/adv ... g%202.html, see the first four photos on the third row.

error messages on both links for me.

Sorry, I put commas too close to the URL.

Try: http://www.harbenpictures.com/pages/adv ... g%201.html & http://www.harbenpictures.com/pages/adv ... g%202.html

Sorry, should have been able to figure that out without posting!

The first set of ads is absolutely hillarious, although I don't see SMU actually using them. The second set look pretty cutting edge and are a very cool concept in my opinion.

Any info as to what these are, where you found them, or anything like that?

Here's hoping neither of those concepts are used. The first "rich school" theme is too similar to the Rangers' current "You could use some baseball" campaign. Plus while the school has a rep for only having rich snobby kids, I don't think that stereotype falls onto the athletic department too. The football and basketball programs need to worry more about changing their reputation as being losing programs, not rich snobby programs.

And for the 2nd group of ads, those do nothing to generate excitement for an up & coming program. Cobwebs and barbed wire with very little actual SMU branding doesn't seem too effective.

Isn't Richards Group now handling the athletic dept advertising? How are these ad ideas tied to them, if at all?

MustangIcon wrote:Sorry, should have been able to figure that out without posting!

The first set of ads is absolutely hillarious, although I don't see SMU actually using them. The second set look pretty cutting edge and are a very cool concept in my opinion.

Any info as to what these are, where you found them, or anything like that?

Actually I think that the first set of ads already ran this last year. I know I've already seen the basketball with the designer print. The second set is definitely new and I really like them.

The first set is old the first time I remember seeing those photos was when Sasser and Davis were still in school.

Pretty cool, but I think they're both old unless Thomas Andrews and Bryan Remphrey are going to be playing bigger roles this year.

If you look closely at the captions on the black&white ones, it actually lists jersey numbers.

MustangIcon wrote:Any info as to what these are, where you found them, or anything like that?

They came from a photographer that works with the Richards Group.

Grider wrote:...I think they're both old unless Thomas Andrews and Bryan Remphrey are going to be playing bigger roles this year.

Those numbers are probably just place holders, rather than referring to specific players.

makes sense, thanks.

I don't know -- the second set of ads seems kind of cool, but you have to look REALLY hard to figure out that they're related to SMU. We are just not well enough known to have a big photo of a hoop and a tiny superimposed pony in the corner. It makes the viewer work to hard to see what they're advertising. Clever yes, but unfortunately, we don't have the luxury of subtlety.

Maybe I'm wrong here, but with the first set of ads (again, clever though they may be) is that you kind of do have to be in a certain demographic to immediately recognize the point of the ad (I must admit even I didn't immediately get the first one), and I think we either (a) want to appeal to a different demographic (i.e. greater Dallas, non-SMU people) who will still think that by using those images SMU is just reinforcing the stereotype, or (b) want to appeal to SMU people, who will not care that SMU basketball is tough and rich and snobby.

I agree with an earlier poster who pointed out that associating SMU basketball or football with Perrier and Ralph Lauren is not the reason why they don't show up for games. We DO want the average Dallasite to start thinking that being at games is "cool" -- and for some portion of the fan base, thinking that the people attending are rich, social, elite, and hip is actually a draw, rather than a deterrent.

We should combione the two concepts, and have the "brought to you by" banner run the width of the bottom of the poster.

I wouldn't worry too much about those "ads" DiamondM...those have been around for years and I think were probably put together for fun. If not, that ad agency has some real problems.

I thought the rich-snob ads were hilarious.

These things are at least six years old. I think they were just old mock-ups - there's no way these will be used.