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Does anyone know if the now ill-fated Pony Up marketing campaign will also be used for the SMU basketball season?

Yes, it will. All sports, some more visible than others.

What's so ill fated about it? It's a great campaign that has brought us more visibility than we've had in a long time.

Man, you spend a few days away from this board and it really goes downhill.

ponyboy wrote:What's so ill fated about it? It's a great campaign that has brought us more visibility than we've had in a long time.

I think he means that the visibility itself is the "ill-fated" part, given the results on the field in football.

Hopefully we will use whatever exposure it generates for hoops in a more positive fashion.

Obviously, the football schedule on the Pony Up banners comes down, but what goes in its place? "SMU MUSTANGS" ?

Bergermeister wrote:Obviously, the football schedule on the Pony Up banners comes down, but what goes in its place? "SMU MUSTANGS" ?

Terry Bowden's smiling mug.

Current STUDent wrote:

Bergermeister wrote:Obviously, the football schedule on the Pony Up banners comes down, but what goes in its place? "SMU MUSTANGS" ?

Terry Bowden's smiling mug.

ding

jtstang wrote:

ponyboy wrote:What's so ill fated about it? It's a great campaign that has brought us more visibility than we've had in a long time.

I think he means that the visibility itself is the "ill-fated" part, given the results on the field in football.

Thank you, counselor.